A look inside Chanel’s exquisite jewellery space on the Faubourg Saint-Honoré

An ephemeral experience


By Wei Yeen Loh

A look inside Chanel’s exquisite jewellery space on the Faubourg Saint-Honoré

In 1932 when Gabrielle Chanel created a line of high jewellery—the “Bijoux de diamants” collection, she pushed all the boundaries of the previously closed world by demonstrating how these can be precious ornaments for women. Chanel jewellery today stays true to the same philosophy by transforming the ground floor of its boutique on the Faubourg Saint-Honoré into a veritable jewellery box. 


Stroll into the doors of the boutique space and a view of satiny pink lacquered walls, feather-motif carpeted floors and a sizable deconstructed bird cage—parts of this cage set the scene within a world of infinite femininity—greets you. The intriguing installation sits amidst flowing white leather camellias, floating mannequins and champagne-hued wood furniture. A sensual, avant-garde notion is channeled with the jewellery presentation as well, with parts of the female body sculpted from plaster are molded into feminine gestures and attitudes: A long necklace draped over a nude back, a mouth bites into a brooch, and so on. Jewellery pieces on show are thematically related to the House, from the feather and quilting to the lion and the comet.

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Chanel’s jewellery space in the Faubourg Saint-Honoré boutique is open to public now, from 10am to 7pm, Monday to Saturday. 


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