BURO Malaysia
media
kit
media
kit
2025
Who We Are
Digitally powered, BURO has been connecting global brands with affluent millennials since its founding in 2011.
As the tenth international edition to launch globally in 2015, BURO Malaysia brings you savvy, concise and up-to-the-minute editorials, unhindered by the strictures of traditional print media. From runway reports to the hottest trends and all the latest in beauty, culture and lifestyle, you can read it first at BURO247.my.
As the tenth international edition to launch globally in 2015, BURO Malaysia brings you savvy, concise and up-to-the-minute editorials, unhindered by the strictures of traditional print media. From runway reports to the hottest trends and all the latest in beauty, culture and lifestyle, you can read it first at BURO247.my.
TARGET AUDIENCE
From trendsetters to fashion insiders, the jet set elite and emerging affluent, BURO Malaysia reaches out to a diverse mix of local and international readers.
Impeccably stylish, with their fingers on the pulse of fashion, our readers purchase both high street and luxury goods, enjoy trying out new bars and restaurants, and attending gallery openings and music festivals.
The BURO reader is highly sociable with a voracious appetite for the latest news in fashion, beauty and contemporary culture. As such, they turn to BURO247.my for trusted quality editorial curated for both male and female audience.
Impeccably stylish, with their fingers on the pulse of fashion, our readers purchase both high street and luxury goods, enjoy trying out new bars and restaurants, and attending gallery openings and music festivals.
The BURO reader is highly sociable with a voracious appetite for the latest news in fashion, beauty and contemporary culture. As such, they turn to BURO247.my for trusted quality editorial curated for both male and female audience.
WHERE WE HAVE BEEN
We've established authority & credibility in new luxury digital media.
WEBSITE SUMMARY
40%
Instant update
51%
Personalities & events
54%
Visually appealing
57%
Engaging stories & videos
66%
Mobile users
34%
Desktop users
400,000
Monthly page views
200,000
Unique visitors per month
03:50 min
Average session duration
12%
Bounce rate
why buro malaysia?
SITE TRAFFIC & DEMOGRAPHIC
55+
5%
45 - 54
10%
35 - 44
25%
25 - 34
42%
18 - 24
18%
61%
Female
39%
Male
43%
Google
13%
Website
3%
EDM
41%
Social Media
GENDER
AGE
Traffic source
BURO ECOSYSTEM
We've created a world of experience for the affluent millennials.
Video production
Social campaigns
Events
Influencer network
NATIVE
49,200
Likes
75,329
Followers
39,871
Likes
4,851
Subscribers
SOCIAL
The BURO reader is a highly engaged user of social media, using these platforms to gain knowledge, news and share content. BURO's social platforms work to complement the website, offering users bite-sized news updates and content links via Facebook, and Instagram. Not only do these channels work to extend BURO's reach and offer another access point for up-to-the-minute fashion, culture, lifestyle, entertainment and beauty news, they also serve to underscore BURO's reputation as a leading source for contemporary cultural news.
*as of January 2025
WHAT BURO247.MY
IS MADE OF
IS MADE OF
30%
+ TRENDS
+ accessories
+ street style
+ men's
+ accessories
+ street style
+ men's
FASHION
+
+ Instagram
+ Facebook
+ YouTube
+ TikTok
+ YouTube
+ TikTok
SOCIAL & LIFESTYLE
+ BURO Social
+ Annual anniversary party
+ Co-branded client events
+ Annual anniversary party
+ Co-branded client events
+
EVENTS
25%
+ TRENDS
+ Men's
+ grooming
+ Men's
+ grooming
BEAUTY
20%
+ Travel
+ food & drink
+ technology
+ health & FITNESS
+ food & drink
+ technology
+ health & FITNESS
LIFESTYLE
15%
+ art & design
+ film & TV
+ music
+ events
+ film & TV
+ music
+ events
CULTURE
10%
+ TRENDS
+ men's
+ men's
WATCHES & JEWELLERY
TEAM BURO MALAYSIA
🖋️ EDITOR-IN-CHIEF
Jason Lim
💄 BEAUTY EDITOR
Redzhanna Jazmin
👜 FASHION WRITER
Benedict Unang
💍 Jewellery, Timepieces & Culture Editor
Nikita Nawawi
🍿 Lifestyle & Culture Writer
Marissa Chin
🍽️ LIFESTYLE EDITOR
Amanda Fung
🎨 Web Graphic Designer
Lau Eve Lyn
🖼️ CREATIVE DIRECTOR
Sarah Tai
💎 Director of Special Projects
Naseem Randhawa
💼 SALES & MARKETING MANAGER
Calvin Yong
🗂️ Senior Account Manager
Winnie Ooi
📦 COMMERCIAL
Celine Yong
EDITORIAL CALENDAR 2025
Theme: YOUTH
Of youth and young adulthood, and the spirit of possibility.
🐍 Chinese New Year Special
Of youth and young adulthood, and the spirit of possibility.
🐍 Chinese New Year Special
Theme: EVOLUTION
Charting growth, change and the transformative power of time.
Charting growth, change and the transformative power of time.
Theme: THE FEMALE GAZE
Empowering narratives through women’s perspectives and creativity.
💃🏻 International Women’s Day
🌙 Hari Raya Special
Empowering narratives through women’s perspectives and creativity.
💃🏻 International Women’s Day
🌙 Hari Raya Special
Theme: INCLUSIVITY
Highlighting the diverse voices, stories and spaces that unite us all.
Highlighting the diverse voices, stories and spaces that unite us all.
Theme: THE POWER OF QUIET
Exploring the magic in stillness and the profound in the unspoken.
Exploring the magic in stillness and the profound in the unspoken.
Theme: KINDNESS
Spreading warmth, compassion and the magic of human connection.
Spreading warmth, compassion and the magic of human connection.
Theme: MILESTONES
A celebration of achievements both great and small.
🎂 10 years of BURO
💄 BURO Beauty Empties 2025
A celebration of achievements both great and small.
🎂 10 years of BURO
💄 BURO Beauty Empties 2025
Theme: HOME
Comfort, identity and the spaces we cherish.
Comfort, identity and the spaces we cherish.
Theme: SHEER DELIGHT
Indulging in pure joy, playfulness and life’s little wonders.
Indulging in pure joy, playfulness and life’s little wonders.
Theme: ESOTERICA
A journey of discovery, straight off the beaten path.
🪔 Deepavali Special
A journey of discovery, straight off the beaten path.
🪔 Deepavali Special
Theme: LUMINOUS
Of light, lightness of being and everything that makes us glow.
Of light, lightness of being and everything that makes us glow.
Theme: GRATITUDE
A time for reflection, while celebrating the warmth within.
🏆 BURO Impact Awards 2025
🎄 Christmas Special
A time for reflection, while celebrating the warmth within.
🏆 BURO Impact Awards 2025
🎄 Christmas Special
ADVERTISING RATES
STANDARD ADVERTORIALS
HOVER HERE
HOVER HERE
A PRODUCT OR SERVICE FOCUSED
ADVERTORIAL WRITTEN BY BURO THAT APPEARS ORGANICALLY IN THE SITE'S CONTENT FEED.
ADVERTORIAL WRITTEN BY BURO THAT APPEARS ORGANICALLY IN THE SITE'S CONTENT FEED.
+ 3 images per story
+ Up to 400 words of text
+ Social Media traffic drivers:
— 1x Instagram post
— 1x Facebook post
+ Special positioning on BURO247.my
+ 100% SOV
Final layout, copy and page design subject to editorial approval.
*Additional charges apply
+ Up to 400 words of text
+ Social Media traffic drivers:
— 1x Instagram post
— 1x Facebook post
+ Special positioning on BURO247.my
+ 100% SOV
Final layout, copy and page design subject to editorial approval.
*Additional charges apply
INTEGRATED PHOTO / VIDEO PACKAGES
HOVER HERE
HOVER HERE
ENGAGE THE READER THROUGH A SERIES OF PHOTOS AND/OR VIDEOS TO INCREASE TOP-OF-MIND RECALL FOR YOUR PRODUCT OR SERVICE.
+ Creative videos in collaboration with editorial team
+ Inclusion in BURO247.my 'Specials' module
+ Social Media traffic drivers:
— 1x Instagram post
— 1x Facebook post
+ Special positioning on BURO247.my
+ 100% SOV
Final layout, copy and page design subject to editorial approval.
*Additional charges apply
+ Inclusion in BURO247.my 'Specials' module
+ Social Media traffic drivers:
— 1x Instagram post
— 1x Facebook post
+ Special positioning on BURO247.my
+ 100% SOV
Final layout, copy and page design subject to editorial approval.
*Additional charges apply
BESPOKE ADVERTORIALS & SPECIAL LAYOUTS
HOVER HERE
HOVER HERE
OPPORTUNITY TO DEVISE A BESPOKE ADVERTISING SOLUTION TO CATER TO SPECIFIC CLIENT OBJECTIVES.
+ A fully tailored digital project to create a lasting impact
+ Holistic campaign to include social media and offline activation(s)
+ Social Media traffic drivers:
— 1x Instagram post
— 1x Facebook post
+ Special positioning on BURO247.my
+ 100% SOV
Final layout, copy and page design subject to editorial approval.
*Additional charges apply
+ Holistic campaign to include social media and offline activation(s)
+ Social Media traffic drivers:
— 1x Instagram post
— 1x Facebook post
+ Special positioning on BURO247.my
+ 100% SOV
Final layout, copy and page design subject to editorial approval.
*Additional charges apply
HELLO, I AM
HOVER HERE
HOVER HERE
a monthly cover column that spotlights talented individuals and rising stars WHO fit the BURO profile—inspiring, sophisticated, modern, cultured and memorable.
+ Cover story, interview and video by the editorial team
+ Organically integrate the client's product or service
+ Inclusion in BURO247.my 'Specials' module
+ Social Media traffic drivers:
— 3 x Instagram posts (pinned on grid)
— 1x Facebook post
+ Special positioning on BURO247.my
+ 100% SOV
Final layout, copy and page design subject to editorial approval.
*Additional charges apply
+ Organically integrate the client's product or service
+ Inclusion in BURO247.my 'Specials' module
+ Social Media traffic drivers:
— 3 x Instagram posts (pinned on grid)
— 1x Facebook post
+ Special positioning on BURO247.my
+ 100% SOV
Final layout, copy and page design subject to editorial approval.
*Additional charges apply
DISPLAY AD SPECS
- 1280 x 300 px
HEADER
A
- 300 x 600 px
B
half page banner
- 960 x 300 px
leaderboard
(top / middle / bottom)
(top / middle / bottom)
C
DESKTOP
B
- 400 x 500 px
LEADERBOARD
(TOP / MIDDLE / BOTTOM)
(TOP / MIDDLE / BOTTOM)
- 400 x 225 px
A
HEADER
MOBILE
+ MAXIMUM FILE SIZE
Below 200kb
+ FILE FORMAT
JPEG / GIF
+ MATERIAL DEADLINE
10 working days prior to campaign start date. Please provide raw files and all original images where possible.
+ ACCEPTED FORMATS FOR HALF PAGE BANNERS
HTML5, JPEG, AND CODE TAGS
CONTACT US
☎️ +603 6211 4288
✉️ [email protected]
✉️ [email protected]
CALVIN YONG
☎️ +6012 636 6431
✉️ [email protected]
NASEEM RANDHAWA
☎️ +6016 624 7764
✉️ [email protected]
WINNIE OOI
☎️ +6012 219 9459
✉️ [email protected]
☎️ +6012 636 6431
✉️ [email protected]
NASEEM RANDHAWA
☎️ +6016 624 7764
✉️ [email protected]
WINNIE OOI
☎️ +6012 219 9459
✉️ [email protected]