An inside look at the New Balance Run Hub at Suria KLCC, where running culture takes the spotlight from movement and gear to connection and performance.
If you told us that you haven’t noticed the boom in running all over the world in recent times, then we’d tell you that you’re lying. And with that, we can confidently tell you that New Balance has been front and centre in the running movement—and not just for the past few years. New Balance and running are pretty much synonymous, having gone hand-in-hand since the early 20th century. A household name in the game, New Balance has been a go-to for not only its gear but also its culture. Case in point: the New Balance Run Hub.
Built for runners, the space is all about optimising performance through community. The first-ever New Balance Run Hub in Southeast Asia recently opened its doors at Suria KLCC, building off its success in Japan and China. Besides acting as a retail haven for athletes, the New Balance Run Hub is, above all, the pulse of the local running community. Bringing people together in the name of running is its main purpose, ensuring every runner—from beginners to pros—are supported with the best gear and squad. Below, we tell you what you can expect from the New Balance Run Hub KLCC with a little help from New Balance ambassadors Ann Pow and Dan Hazeeq.
IT BEGINS WITH SHOES
As its shoes support your feet, New Balance is all about making sure you’re at the top of your game all the way to the finish line. That’s why runners—beginners to professionals alike—can pop by the New Balance Run Hub KLCC for a full 3D scan of their feet and an expert fitting consultation to find their perfect fit. Once they’ve got their results, they’ve got the entire selection of New Balance Running shoes at their fingertips, including the cult favourite FuelCell and Fresh Foam lines.
For when indecision hits, the New Balance Run Hub also offers trial pairs of these running shoes for you to take out on a trial run around KLCC Park just to make sure you’re completely happy with them. And don’t worry, there’s a secure locker room available in-store for you to keep your belongings safe while you hit the track outside.
Need a little advice? Ann thinks the New Balance Fresh Foam X 1080 is a must-have. “It’s super comfortable, stylish, and perfect for both training and everyday wear,” shares the triathlete.
Meanwhile, Dan leans towards the New Balance SC Elite V5. “These new race shoes help me push my limit on track for my interval runs and also pushes me for PB for race days!
COMPLETING THE LOOK
While your shoes are arguably the most important part of your running getup, the apparel on your back can also make a difference and nobody knows that better than New Balance. From shorts and socks to tees and tanks, its collection of clothing is all about keeping you light, breezy, and comfortable no matter the distance.
It goes without saying that the running lifestyle doesn’t just stop when you hit stop on your tracker. Keeping yourself stylish and ready for adventure at all times is part of the New Balance DNA. With that in mind, the New Balance Run Hub also has a curated selection of apparel, made for life off the running path. From graphic tees to windbreakers, these pieces will fit right into any closet and make sure you never compromise on style.
FINDING COMMUNITY
While we know all you truly need to start your running journey is a good pair of shoes, having a community to cheer you on is just as important. Whether they’re screaming from the sidelines or pacing alongside you, these connections will do one as much good as a pair of stellar running shoes. “The running community keeps me inspired,” Ann says. “It’s all about support, motivation, and sharing the joy of running together.”
Dan echoes her sentiments, saying “The running community helps keep runners accountable and ensures you stay motivated. It’s always inspiring to have people around who encourage and push you to do your best. Plus, they keep you accountable with your runs, so you don’t slack!” At the New Balance Run Hub, you’ll become a part of a team that is committed to running culture and all that it entails. With community events and workshops planned for the upcoming months, you’ll never feel alone on your running journey regardless of your pace.
NEW BALANCE RUN HUB – SURIA KLCC
Address: Lot 153-155, First Floor, Suria KLCC, Kuala Lumpur City Centre, 50088 Kuala Lumpur
Opening hours: 10am to 10pm (daily)
Visit the official New Balance Malaysia Facebook page for updates on the New Balance Run Hub and community events.
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