Let’s talk about ‘Lucky Girl Syndrome’, the internet’s latest manifestation theory

You make your own luck


By Kye Lin Lung

Featured Image: Amos Yip for BURO Malaysia
Let’s talk about ‘Lucky Girl Syndrome’, the internet’s latest manifestation theory

Call it the new ‘It’ manifestation technique of 2023, but ‘Lucky Girl Syndrome’ has been going viral all over social media in the past few weeks, and it’s not slowing down anytime soon. Through the power of TikTok, especially the video below that started it all—which has garnered traction by the millions till this date—the takeaway is that when you repeat positive affirmations daily, for instance, “I’m so lucky. Everything works out for me,” your desires will somehow be fulfilled.



i don’t know why it works but… everything works out for us #luckygirlsyndrome #luckygirl #luckygirlsyndrom #manifestation #affirmationsoftheday #affirmations #collegelifehack #lifehack #college #collegegirls

♬ original sound – sammy k

Who knew two ladies eating noodles in their car could kick-start a new wave of optimism?



Although externally, the concept feels like a fad that may eventually be drowned out by a new viral trend in self-help, we think this phenomenon is here to stay. Some might characterise it as the updated version of The Secret (the popular self-help book by Rhonda Byrne), which rides on the Law of Attraction, where if you get into an energetically positive state, you’ll attract positive things. There’s also the Law of Assumption, which was trending at one point in time on social media too. According to philosopher Neville Goddard, the Law of Assumption states that you need to act and feel like your desires have already been fulfilled in order to manifest them. 


Embrace the lucky life

‘Lucky Girl Syndrome’ is a combination of both of those manifestation methods, but the Gen Z way, where you don’t have to work too hard to make your desires come true. All you have to do is to assume that everything will work out in your favour because you’re speaking out your wants and energetically putting them out there into the world, aka, manifesting.



Many claimed that it works, as evidenced by the flood of before and after result videos on TikTok.

It’s indirect therapy

There are experts who claim that there is a science to this and why it works. 

On one corner of the ring, licensed mental health therapist, Brianna Paruolo relates it to Cognitive Behavioural Therapy (CBT) where our thoughts can influence our feelings.

Photo by @brimindful_


But there’s a big difference between thoughts and facts that walk a fine line between toxic positivity and delusion. So how do we embrace ‘Lucky Girl Syndrome’ without it going south? 

Too much can be toxic

Dr. Anna Kress suggests that one would be able to tell the difference between healthy positivity and toxic positivity by regulating the nervous system. When you feel anxious or stressed to achieve that positive mindset, it irregulates your nervous system, which, in turn, triggers a stress response. One that might cause you to self-criticise, feel shame, and disconnected.


Photo @drannakress

Be considerate

One’s privilege also plays a role in how ‘Lucky Girl Syndrome’ relates to them. Take nepo babies, for example. They have connections and wealth, and naturally receive opportunities for their interests. Essentially, they’re already lucky since birth. Whereas your normal everyday Joe would have to hustle hard to be able to achieve their goals. Hence, it’s important to take into consideration the other nuances when it comes to any manifestation method, as it’s not a one size fits all situation.

Photo @drannakress


Nevertheless, no matter which manifestation methods you embrace, they should be a healthy addition to your routine and not a chore. ‘Lucky Girl Syndrome’ is a great mindset to practice whenever you need that pick-me-up. It’s all about noticing the little things in your day-to-day and feeling gratitude for them. It’s also the small steps you take to become a healthier version of yourself. Honestly, who wouldn’t want to feel like the luckiest person in the world?

If you want to boost your luck even further, explore other methods here.

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