We take you inside the launch of the new HSBC Premier experience, made to meet the ever-changing needs of its affluent and high-net-worth customers. 

Presenting: a brand new era of HSBC Premier, bringing a revamped arsenal of privileges and services to its affluent segment. Anchored in its four pillars: Wealth, Health, Travel, and International, the experience aims to be an all-inclusive partner—both locally and globally—in banking and lifestyle needs. Beyond banking and finances, this new HSBC Premier works as your companion in making wealth management, healthcare accessibility, travelling with rewards, and international support a norm. 

To mark this new chapter, HSBC Malaysia hosted an exclusive event to welcome the arrival of the redefined HSBC Premier. Together with friends of BURO Elaine Daly, Siti Saleha, Debbie Goh, and Vanessa Tevi, we got a front row seat to the extensive array of benefits that takes banking to the next level. Here’s a peek at everything that went down, plus a rundown of all the key privileges that customers can enjoy. 

 

THE LAUNCH OF THE ALL-NEW HSBC PREMIER

The landmark occasion culminated in a multidimensional experience in the heart of KL. Hosted at Immersify KL, the event was every bit as captivating as it was informative. “Malaysia is witnessing rapid growth in its affluent segment, and with that growth comes evolving needs. Affluent customers now seek holistic solutions that help them accelerate their wealth, and at the same time place their health and wellbeing at the forefront. Achieving a balance of these needs allows them to grow, protect, enjoy and preserve their wealth for generations,” says Linda Yip, Country Head of International Wealth and Premier Banking of HSBC Malaysia.

“At HSBC, our aspiration is to be the international bank of choice for affluent customers, supporting their holistic wealth management needs. We are taking this a step further with our all-new Premier services that offer solutions that go beyond banking.”

We were walked through a stunning digital art and photography display of the four HSBC Premier pillars: Wealth, Health, Travel, and International. Each pillar was given a dedicated space within the 30,000-square-foot immersive art gallery. 

In the Wealth zone, we were met with a glowing, firework-inspired display that displayed the benefits of managing your finances and investments for a brighter future. We then made our way to the Health room, where we experienced a soothing sound bath courtesy of wellness advocate Sarah Lian that reminded us of the importance we should place in taking care of ourselves. 

Over in the travel zone, we were treated to idyllic scenes from landscapes around the world from snow-capped mountains to the deep blues of the ocean. It quickly became a favourite for our guests. Finally, the International room was a tribute to the borderless banking that comes with Premier status as it was inspired by airport lounges customers frequent, complete with mocktails and an illuminated map of the world. 

 

GET TO KNOW HSBC PREMIER, REDEFINED

WEALTH

Saving, diversifying, and safeguarding—these are the three priorities to keep in mind when it comes to your wealth. HSBC Premier customers will have the guidance of its award-winning wealth management with local and global experts at their fingertips. 

It offers over 350 diverse investment solutions across Unit Trust, Bonds/Sukuk, Structure Investment Products, and protection plans, allowing you to ensure their family’s financial security in the future. Not to mention, Relationship Managers as well as Wealth and Insurance Specialists will also be on-hand to provide personal assistance with global market insights, investment account opening, risk profiling, and more. 

On top of the above benefits, HSBC Premier Elite customers will also be privy to an extended series of privileges:

• Tailored wealth strategies using HSBC’s local and global insights
• A personalised investment and protection portfolio by dedicated Premier Relationship Manager alongside senior wealth and insurance specialists
• Well-rounded investment solutions to diversify portfolio and ensure optimal returns
• Unlock liquidity to open new doors for investment opportunities 
• Inclusive protection solutions to uphold your financial legacy
• Access to insights from Chief Investment Officer and in-house views

 

HEALTH

The notion of health goes beyond the day-to-day maintenance of your body. For Premier customers, taking care of themselves becomes more convenient and comes with its own set of benefits. 

As a result of HSBC’s new partnership with Sunway Healthcare Group, Premier customers will get to enjoy up to 30 percent off selected health screening packages. This includes a 30 percent discount at Sunway Medical Centre Damansara and a 20 percent discount at other Sunway Medical Centres. On the wellness side of things, HSBC has partnered with Sunway Sanctuary to provide Premier customers with further price reductions on post-natal care packages and complimentary gifts. 

HSBC Premier Elite customers will have access to all the above benefits in addition to the following: 

• A complimentary Elite Signature health screening package at any Sunway Medical Centre
• A complimentary third night with every two-night stay at the Signature One Suite, Sunway Sanctuary

 

TRAVEL

HSBC Premier’s perks don’t stop at your doorstep and neither do they stop at the airport. Connecting you to the world beyond your home, the Premier World Credit Card and Amanah Premier World Credit Card-i will act as the ultimate duo to have on your voyages across borders.

These cards are the gifts that keep on giving, providing Premier customers with a slew of privileges. They include enhanced cashback privileges; multiplied reward points with spending; access to airlines, lounges, and hotels; up to US$500,000 in travel insurance coverage; complimentary data roaming; and exclusive deals at retail outlets nationwide. Not to mention, all of this comes with zero annual fee. 

As for HSBC Premier Elite customers, the rewards go even bigger with the invite-only, zero annual fee Premier Travel Card:

• 1.1x Airline miles for every RM1 spent overseas
• 1x Airline mile for every RM4 spent locally
• Up to 6x complimentary local airport limousine transfers
• 12x complimentary airport lounge access to over 1,300 lounges worldwide 
• Up to US$500,000 complimentary travel insurance coverage
• Access to 17 global airline partners and four hotel chains worldwide
• More deals and discounts at retail outlets nationwide, including online shopping

 

INTERNATIONAL

As Premier customers continue to collect stamps in their passports or start new chapters abroad, HSBC vows to be by their side through every step, transcending borders and time zones. From opening an account before even leaving your home country to easy, zero-fee Global Money Transfers, taking care of your finances and accounts will prove to be a seamless experience. Key services include multi-currency support in a single Premier Everyday Global Account, favourable foreign currency exchange rates, and Worldwide Premier recognition for you and your family.

 

EXCLUSIVE LAUNCH DEALS

In celebration of HSBC Premier’s introduction to the Malaysian market, HSBC is offering enticing rewards to new customers! Those who sign up for HSBC Premier or HSBC Premier Elite between 13 August and 30 September 2025 will receive the following: 

• 4.28 percent per annum rate on a six-month TIme/Term Deposit/-i
• Up to 10.88 percent per annum rate on Time/Term Deposit/-i when they invest or purchase insurance with HSBC 
• Complimentary flight tickets with 17 global airline partners with reward points

 

For more information on HSBC Premier and HSBC Premier Elite, visit its official website. 

 

 

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