Hennessy V.S.O.P Privilège gets the technicolour treatment by Carnovsky
With a 150-year history, Hennessy is undoubtedly a cognac brand with rich traditions. Within its traditions is a spark of modernity in its unwavering quest for excellence and continuous support for the arts. This year, Hennessy collaborated with Carnovsky—the artistic duo of Francesco Rugi and Silvia Quintanilla that has made a name for themselves with a signature aesthetic that blends 17th century illustrations with the 'RGB Project', a technique centred upon the digital primary colours of red, green and blue—to create a bold, electrifying look for the Hennessy V.S.O.P Privilège Collection 7.
The Hennessy V.S.O.P Privilège is a versatile cognac characterised by its well-loved aromas, fine balance of richness and smoothness, and long-lasting finish. In designing the look for Hennessy V.S.O.P Privilège Collection 7, Carnovsky delved into the fundamental elements of cognac making, as well as symbols representing Hennessy's mastery, rendering them in 'RGB' overlays: red symbolises the energies and the forces involved in creating V.S.O.P Privilège, green signifies the V.S.O.P's origins of nature, while blue represents the sensorial journey and experience of tasting the cognac.
Each V.S.O.P Privilège Collection gift box includes an illustrated leaflet and coloured filters to enhance the appreciation for Carnovsky's creative concept.
The Hennessy V.S.O.P Privilège Collection 7 bottle will be available at participating outlets starting December 2016.