Inside the ‘Rally, Sip & Shop’ Experiences at Auto Bavaria Ara Damansara
Sip the moment
Earlier last week, Pernod Ricard Malaysia teamed up with Auto Bavaria to host ‘Rally, Sip & Shop’ at Auto Bavaria Ara Damansara. The two-night lifestyle affair brought together the worlds of automotive design, premium spirits, and contemporary culture, creating an inviting space for guests to explore, socialise, and unwind.
At the heart of the event was a display of BMW’s latest models, giving guests the opportunity to discover the brand’s diverse line-up up close. From the commanding presence of the BMW X5 and the sportier X4 to electric options like the BMW i4, the showcase reflected the marque’s range across performance, comfort, and forward-looking mobility. The showroom evolved into a social hub, where cars became conversation starters rather than centrepieces viewed from a distance.
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Alongside the automotive showcase, Pernod Ricard Malaysia curated a drinks experience that set the tone for the night. Across the venue, guests could sample and shop from the group’s extensive portfolio of premium spirits, with each label offering a distinct expression and its own unique story.
The line-up included Martell, Royal Salute, Chivas Regal, Jameson Irish Whiskey, The Glenlivet, Monkey 47, and Malfy Gin. Each tasting station highlighted the company’s approach to crafting experiences that extend beyond simply serving a drink.
Adding a dynamic twist to the evening were pickleball games. The lively matches introduced movement and energy to the venue, creating a playful contrast to the sleek automotive displays. Elsewhere, guests could explore a pop-up by Avaland Berhad, offering a preview of Aetas Seputeh and its design-led approach to modern living.
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Beauty and grooming experiences also added another layer to the night. Dyson showcased its latest innovations, including the Dyson Airwrap Co-anda2x™ multi-styler and the Dyson Airstrait™ straightener, drawing interest from guests eager to try the tools first-hand. Meanwhile, gentlemen could enjoy personalised grooming sessions by Truefitt & Hill, adding a refined touch to the evening.
As the night progressed, the music took over with two DJs setting the mood and carrying the energy late into the evening. Powered by Devialet’s high-performance speakers, the soundtrack provided a fitting close to an event that seamlessly united cars, cocktails, and contemporary lifestyle.
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