5 Reasons Magnum Is the Coolest Thing Happening at KLFW 2025

KLFW 2025 and Magnum come together from 4 to 10 August for Malaysia’s boldest fashion showcase yet. The iconic PETRONAS Twin Towers set the stage for more than 55 designers, from legacy names to bold newcomers. Amid the runway action and couture statements, the beloved ice cream brand elevates the week with its signature mix of style and indulgence. Here’s why this collaboration is worth watching.

MAGNUM’S RETURN TO KLFW

Magnum makes a fashionable comeback at KLFW 2025 as a proud event partner. The brand strengthens its role as a supporter of creativity, style and lifestyle excellence. Its presence in the purpose-built show space brings cool indulgence to a high-energy environment. Surrounded by cutting-edge collections, immersive showcases and fashion’s boldest voices, Magnum blends seamlessly into the atmosphere with its luxurious appeal and refined sensibilities.

WHERE CHOCOLATE MEETS COUTURE

The attention to detail on KLFW 2025’s runways mirrors the care behind every Magnum creation. The brand uses premium ingredients, including thick cracking Belgian chocolate to craft a truly indulgent experience. Past collaborations with fashion icons like Jeremy Scott, Moschino and Iris Apfel highlight its connection to global style. With craftsmanship at its core, Magnum continues to blur the lines between fashion and flavour at every turn.

CUSTOMISE YOUR MAGNUM DAILY

Guests can personalise their own ice cream at the Make My Magnum bar as it is open daily throughout KLFW 2025. This hands-on experience invites visitors to dip, top and finish their creations with a variety of premium ingredients. Styled to match the week’s creative flair, the booth offers a fashionable pause between shows. With every custom scoop, Magnum brings a personal and indulgent touch to the fashion-forward crowd.

STRAWBERRY PANNA ADDS A POP

This season, Strawberry Panna takes centre stage as Magnum’s newest flavour at KLFW 2025. The ice cream swirls panna cotta and strawberry together and is wrapped in thick, cracking Belgian chocolate with pistachio pieces on top. The rich textures and vibrant colours reflect the bold energy of the collections shown throughout the week. Guests enjoy this flavour as a stylish and satisfying treat between shows or during runway intermissions.

EVERY DETAIL ELEVATES THE EXPERIENCE

While creative energy fuels the runways, indulgence completes the experience at KLFW 2025. With its sleek setup, premium ice cream and lifestyle appeal, Magnum adds depth to the event’s atmosphere. Through the Make My Magnum bar, guests enjoy personalised creations that elevate every visit. As a result, the brand transforms fashion week into a multi-sensory celebration where style, taste and pleasure come together.

BONUS: DON’T MISS IT

Experience Make My Magnum at KLFW 2025 and indulge in the new Strawberry Panna, now available in stores. Whether you’re at the shows or following from home, Magnum makes every fashion moment a little more delicious.

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