13 K-pop idols who are luxury brand ambassadors in 2024
The momentum continues...
As we transition into the second half of the year, the enduring impact of K-pop idols on the fashion landscape remains steadfast, with more of them being named spokespersons for coveted luxury brands. This trend not only highlights the unique style and magnetic appeal of these stars but also marks a step towards greater inclusivity in the industry. With anticipation building for future announcements, here are 13 K-pop idols who have already secured brand ambassador roles this year alone.
Yoona Lim
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Valentino continues to redefine its legacy with the appointment of Yoona Lim as its newest brand ambassador. Yoona rose to prominence as a member of the K-pop group Girls’ Generation and has since established herself as a versatile and accomplished actress. She recently made an appearance at the Pavillon des Folies SS25 show, Alessandro Michele’s debut collection for the House.
On her new role, Yoona expressed: “I am incredibly delighted and grateful to be appointed as an official ambassador for Maison Valentino. Beyond mere beauty, I am deeply inspired by the traditional aesthetics that Valentino has cultivated over decades and the unique harmony it is set to create under the vision of the new creative director.”
Suzy Bae
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Celine recently revealed Suzy Bae as its new global ambassador. Rising to fame as a member of Miss A and later as an acclaimed actress, Suzy has become an international icon, admired for her talent and style. “I am thrilled to join the Maison Celine as a global ambassador, a brand that is loved for its designs, that embraces multiple generations while embodying the House’s long-standing heritage,” she shared in a statement.
TWS
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Celine solidifies its presence in South Korea by naming the rising K-pop group TWS as its brand ambassador. The six-member group—Shinyu, Dohoon, Youngjae, Hanjin, Jihoon, and Kyungmin—debuted earlier this year and has quickly gained attention with their fresh sound and growing fanbase. To mark the partnership, the group was photographed wearing Celine’s signature varsity jackets, blending the brand’s sophisticated style with the group’s youthful energy.
Karina of Aespa
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Prada welcomed Karina as its ambassador in August. The Aespa leader turned heads at the House’s AW24 show in Milan earlier this year, where she donned the white sleeveless dress paired with a yellow Re-Nylon bucket bag. Her magnetic presence beyond the music scene makes her a natural choice to represent the Italian luxury brand. Additionally, this collaboration strengthens Prada’s ties with the next generation of global style icons.
Jin of BTS
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Since ending his military duty in June, Jin has added more titles to his portfolio. Just recently, he was named as Gucci’s newest global ambassador. This announcement confirmed earlier speculation regarding the partnership, as the BTS member had received gifts from the Italian fashion brand just days after his discharge. “Jin’s warm and kind personality is truly magnetic, and his style is simply unique. He is a generous and extraordinary artist who is able to move people with his music, which makes us even more honoured to share this journey with him,” said the House’s creative director, Sabato de Sarno, in a statement.
Mingyu of Seventeen
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Mingyu has been in the spotlight more than ever this year, highlighted by his playful energy at Seventeen’s Carat Land concert and his charismatic presence at Dior’s AW24 show in February. In a significant career milestone, the rapper was appoint as Dior’s newest ambassador in South Korea. This prestigious selection underscores his growing influence and recognition in the fashion industry. He joins the esteemed ranks of Blackpink’s Jisoo and BTS’ Jimin.
Lisa of Blackpink
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Just weeks after the release of ‘Rockstar’, Lisa has been named as Louis Vuitton’s newest ambassador. For many fans, especially Blinks, the appointment was anticipated, as the Blackpink member previously graced the House’s AW24 show in Paris and referenced the French brand in her latest single.
In a statement, Louis Vuitton highlighted that her assertive style reflects Nicolas Ghesquière’s vision of fashion—celebrating individuality and the emancipation of women. “Beyond her irresistible confidence and charisma, Lisa also demonstrates bold creativity in her music and style. It is therefore a real privilege to be able to accompany her on this adventure,” says the artistic director of Louis Vuitton Women’s collections.
Danielle of NewJeans
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Earlier this year, Celine named Danielle as the brand’s latest global ambassador. The French label announced the news on X, featuring a monochromatic image of the South Korean-Australian singer elegantly attired in the House’s Chelsea jacket, seamlessly paired with the Paris boxy T-shirt and denim jeans.
Ningning of Aespa
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Versace revealed Ningning as its global brand ambassador last February. The Aespa member had already forged ties with the Italian label before the announcement, having graced the House’s La Vacanza pop-up store in Seoul and the Versace Icons Dinner in Shanghai. Of the appointment, the Chinese singer shares: “I feel a new strong attitude when I wear Versace, and I’m excited to share it with everyone in the hope that they too feel confident to share their own strength and power.”
Bambam of Got7
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Following his appearance at Louis Vuitton’s menswear show in Paris, Bambam has been appointed as the ambassador of the Maison. In a video shared on Instagram, the Thai-born rapper shared his enthusiasm for becoming a part of the Louis Vuitton family and expressed his admiration for Pharrell’s contribution to the brand. The Got7 member now joins the likes of Jackson Wang, Riize, Felix of Stray Kids and J-Hope of BTS as the face of the brand.
Jisoo of Blackpink
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Jisoo’s influence in the industry expands further as she takes on the role of the latest ambassador for Alo Yoga. Headlining the Spring 2024 collection, the Blackpink member sports an assortment of looks that sets the tone for upcoming releases in the first half of the year. Reflecting on the partnership, the South Korean singer expresses, “This partnership with Alo felt like the perfect match because my health and wellness have always been a priority for me. I love to move whenever I have the time, especially with Yoga or Pilates.”
Yuqi of (G)I-DLE
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Leading up to her comeback with (G)I-DLE, Yuqi has been chosen as the brand ambassador for Fendi in China. This appointment solidifies the established relationship as the Chinese singer has been a prominent presence at various Fendi events, including the Women’s FW24 show in Milan, the opening of Fendi Qingdao HiSense Plaza, and most recently, the pop-up store featuring the brand’s collaboration with Frgmt and Pokemon in Chengdu, China. In addition, Yuqi has graced numerous stages and magazine covers, showcasing the House’s iconic ready-to-wear looks and bags.
Nayeon of Twice
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In celebration of its 50th anniversary, luxury leather brand Bonia has announced Nayeon as its next ambassador. The South Korean singer steals the spotlight in the Malaysia-based label’s SS24 campaign, where she is portrayed in a dreamy exploration of her private moments away from the public eye. The campaign captures her multifaceted personality and emotions, unfolding through various settings—from a vanity room to an art gallery—all within the canvas of her daydreams. When asked about the appointment, the Twice member shares: “I fell in love with Bonia and their latest range of bags because it gives me a sense of romance and they have a wide variety of styles and designs that suit any occasion. I hope my fans will love what Bonia and I have worked on together!”
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