In honour of World Food Day on October 16, Michael Kors—the newly named Global Ambassador Against Hunger for the United Nations World Food Programme (WFP)—will be rolling out a host of initiatives throughout the month in support of Watch Hunger stop, the brand’s ongoing campaign to fight global hunger.
A supercause calls for supermodel support—supermodels Lily Aldridge, Candice Swanepoel and Liu Wen have joined forces with Michael Kors for the campaign by posing for a portrait printed on the Watch Hunger Stop T-shirts. Do your part by visiting the site watchhungerstop.com, or stop by a participating Michael Kors store from 1-18 October to create a digital T-shirt. With every digital T-shirt uploaded to the site, Michael Kors will donate 50 meals to WFP.
The campaign is also joined by actress Kate Hudson, who partners with Michael Kors and Watch Hunger Stop to help build a world without hunger by raising awareness and funds for WFP. There will be an in-store donation program throughout the month of October, allowing visitors to the store to contribute to WFP. Other activities include the launch of the new limited-edition Bradshaw 100 watch, microsite, and Phhhoto booth installations in select stores.
An animated PSA video, narrated by Michael Kors, was released to amplify the message of the campaign and reach a wider audience. Check it out here:
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