Announced today, Paul Andrew who previously held the post of design director of women’s footwear at Salvatore Ferragamo will be taking on the role of creative director of women’s collections. The appointment takes effect immediately.
“Paul has a dynamic vision for the Ferragamo woman, which he has demonstrated with crystal precision and success in footwear over the past year. He has a sensitivity for the essential codes and values of the Ferragamo house, and is able to recast and reassert them with an exciting, modern energy. I am confident that with this new responsibility, Paul will now be able to creatively unify all categories of the women’s business with coherence and synergy, strengthening our brand identity” said Eraldo Poletto, group CEO.
Following rave reviews of his accessories on the recent Spring/Summer 2018 runway, the move is in line with the strategic strengthening of Ferragamo’s global position as a luxury lifestyle brand rooted in footwear and leather goods. As Creative Director, he will oversee the development of all women’s product categories, as well as the creative contents of all marketing, communication and image activities. Andrew’s previous role was part of an initiative to reimagine and reinvigorate Ferragamo’s core business that rolled out last September.
“I am grateful for the confidence and trust the Ferragamo group and family have put in me. It has been a privilege to work with the expertise of one of the world’s great fashion and leather goods houses. I am thrilled by the opportunities that lay ahead in forging a single, powerful identity for a new Ferragamo woman,” said Paul Andrew.
Paul Andrew’s debut women’s collection for Ferragamo, all categories, will be presented for the Fall/Winter 2018/2019 season.
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