Just in: Erdem is H&M’s 2017 designer collaborator

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By Joan Kong

Just in: Erdem is H&M’s 2017 designer collaborator


Erdem Moralioglu


One of the most anticipated designer collaborations every year, H&M’s high-low partnership has proven to be a huge success year after year. Following the likes of brands such as Alexander Wang, Balmain and Kenzo, this year, the Swedish brand has tapped the Canadian-born and London-based designer, Erdem Moralioglu, for a collection for both women and men (the brand’s first for the latter).

“From the moment we started talking with Erdem about the collaboration, I was captured by his vision. For ERDEM x H&M he has created an enchanting world full of beauty, delicacy and rich details. These are special pieces you will want to wear forever,” says Ann-Sofie Johansson, H&M’s Creative Advisor.

Baz Luhrmann

Besides that, the brand also revealed that legendary filmmaker, Baz Luhrmann will be directing the campaign, and here’s the teaser to satiate your curiousity in the meantime:

Speaking of the collaboration, Erdem says, “I am so happy to collaborate with H&M, and to explore my work on a whole new scale including a menswear collection which I have never done before. It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time.”


Stay tuned for more updates!


Related links:

Buro 24/7 Exclusive: Five minutes with Ann-Sofie Johansson of H&M

H&M Studio and Colette team up for an exclusive AW17 capsule collection 

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