Freja Beha Erichsen stars in Longchamp’s Autumn 2017 campaign

Playing it cool


By Joan Kong

Freja Beha Erichsen stars in Longchamp’s Autumn 2017 campaign

Paris has been a key location for all of Longchamp’s recent campaigns, but instead of shooting at a French Maison (à la for Spring/Summer 2017), Longchamp is roaming the Parisian streets instead for a series of stunning visuals, shot by top fashion photographer, Angelo Pennetta, and featuring Danish supermodel Freja Beha Erichsen.

 Longchamp X Freja Beha Erichsen

Highlighting the Autumn 2017 season’s ‘It’ bags such as the Mademoiselle Longchamp bag—a satchel in calfskin leather with sporty perforation and a double strap; Longchamp Madeleine—a top-handle bag with wide flap and emblematic bamboo clasp; and leather ready-to-wear pieces, Freja brought her nonchalant aura to the shoot, which complemented the sleek separates well. It’s the epitome of Parisian chic!


Keep a look out for a film campaign, out early September.


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