Cara Delevingne and Matt Smith are the stars of Burberry’s festive ads

Holiday season


By Wei Yeen Loh

Cara Delevingne and Matt Smith are the stars of Burberry’s festive ads

Put two charming English personalities together and deck them in heritage-rich threads and you’ve got Burberry’s latest holiday collection campaign. British actors Cara Delevingne and Matt Smith were tapped by the luxury fashion house for their new range which debuts in stores and online today. Shot by renowned British photographer Alasdair McLellan, the campaign boasts three visuals along with a 30-second video of the dynamic duo having their fair share of fun to the 1988 hit, ‘Always On My Mind’ by the Pet Shop Boys—all while decked in cushy knits and the iconic Burberry trench coat.

This campaign marks a couple of firsts for Smith—it is his first ever fashion campaign and first project with Burberry. Seasoned veteran Delevingne has had a longstanding affiliation with Burberry that go way back in 2010. “Burberry has always been a brand that I have admired. From the football stands to the macs on the runway. The chance to work with Christopher, who with his design and vision, has contributed so much to a brilliant British brand and indeed left a footprint not only on fashion but British culture itself, is a huge privilege,” said Smith in a press release. “Working with both Alasdair McLellan and Cara Delevingne, two fashion and creative heavyweights, was also very appealing, and made partnering for this campaign an easy choice for me.”

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The new collection from the brand celebrates the best of British heritage and charm with a mishmash of fabric, motif and colour. Expect laminated trench coats in tartan and check (definitely waterproof!), Fair Isles knits and a new scarf in a supersized silhouette, the Burberry Bandana. Other highlights include the reversible Giant tote catered to both men and women, the DK88 that now comes in new colourful combinations, and the new Doodle tote that is made from printed canvas and leather trim.   

Watch the campaign video here:


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