Breast Cancer Awareness Month 2020: 10 Fashion items you can score to show your support


By Joan Kong

Breast Cancer Awareness Month 2020: 10 Fashion items you can score to show your support

It’s October, which means it’s Breast Cancer Awareness Month! This year, both local and international fashion brands have come together once again by launching limited-edition products that donate to the special cause. Below, we highlight the 11 most stylish picks which you could do some retail therapy and show your support.

Alia B.

Awaken sweater, Alia B. x Sofia Haron

Local designer Alia Bastamam has always shown support towards breast cancer awareness, and this year, her Alia B. line has collaborated with artist Sofia Haron on a limited-edition sweater titled Awaken. Priced at RM129, 100 per cent of the proceeds from the sale will be donated to National Cancer Society Malaysia.

Link to shop

Batik Boutique

Silk scarf, Batik Boutique

This month, homegrown label Batik Boutique is honouring those who are fighting breast cancer by launching a Power of Pink collection that consists of hand-made accessories including scarves, bags, scrunchies, and more. 10 per cent of each sale from the line will be donated to the Breast Cancer Foundation Malaysia.

Link to shop

Related: 9 Homegrown labels to shop from if you’re looking for batik with a modern twist

Stella McCartney

BCA cat-eye sunglasses, Stella McCartney

From launching a post-mastectomy sports bra (for her Adidas by Stella McCartney line) to establishing a breast cancer charity, Stella McCartney has long been an advocate for education and awareness surrounding the disease. This year, her eponymous brand has launched a cat-eye sunglasses in which a percentage of the proceeds will be channeled to the Stella McCartney Cares foundation, which support different breast cancer charities around the world.

Link to shop

Roger Vivier

Silk Flower Strass pumps, Roger Vivier

To celebrate its partnership with the Breast Cancer Research Foundation, Roger Vivier has unveiled its Flower Strass pumps in the prettiest pink hue, and a percentage of the sales from this pair will go to the foundation.

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Balenciaga has launched a Pink Ribbon collection that feature unisex short and long-sleeved T-shirts and hoodies, and 10 per cent of the proceeds will help fund a research program at Institut Curie, France’s number one centre for breast cancer treatment and research.

Link to shop

Jimmy Choo

Emmie clutch, Jimmy Choo

Jimmy Choo has rounded up a few of its products—including this glow-in-the-dark glitter clutch—as part of its Breast Cancer Awareness edit, and 20 per cent of sales will go to the BCRF.

Link to shop

Roxanne Assoulin

The Pink bracelet, Roxanne Assoulin

Looking for jewellery that’ll uplift the simplest of looks? Roxanne Assoulin launched an array of pink-hued bracelets in the brand’s signature style, and all the proceeds will be donated to The Pink Agenda—a non-profit that engages the young generation to raise money for breast cancer research and care.

Link to shop

Ralph Lauren

Live Love graphic T-shirt, Ralph Lauren

Ralph Lauren’s Pink Pony campaign celebrates its 20th anniversary this year, and its apparel collection features a series of “updated Polo icons”, including polo T-shirts, caps, canvas tote bags and more. 100 per cent from the sales of the Live Love graphic T-shirt (and 25 per cent from the rest of the items) locally will be donated to the National Cancer Society Malaysia.

Link to shop

Cult Gaia

Ark Nano bag, Cult Gaia

Aside from getting the pink treatment this year, Cult Gaia’s signature Ark bag also comes in a new mini size. 70 per cent of the purchase price from the arm candy will go towards the Women’s Cancer Research Fund.

Link to shop


Techloom Tracer sneaker, APL

Looking for a new pair of sneakers? American performance footwear brand APL is donating 20 per cent of the sales price of its limited-edition soft pink Techloom Tracer Training shoe to the Women’s Cancer Research Fund. If you’d like to twin with your other half, these shoes come in both women’s and men’s sizes.

Link to shop

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