“To leave the world better than we found it” is rather a bold statement to make but Apple’s constant innovation and beautiful, intuitive design is testament to the brand’s goal-reaching abilities. Designed by Marc Newson and Jonathan Ive, the Apple Watch was a resounding success, selling out online in less than six hours when it was released earlier this year. And in true Apple fashion, they made a good thing great by collaborating with Hermès, a brand steeped in history and all things luxurious.
“Apple and Hermès make very different products, but they reflect the deep appreciation of quality design,” says Ive, Apple’s Chief Design Officer. Pierre-Alexis Dumas, Hermès’ executive vice president in charge of artistic direction chimes in: “We are strongly united by the same deeply held ideas and principles. I see it as the establishment of an alliance in excellence; like horse and carriage, a perfect team.”
Available in 38mm or 42mm, the stainless steel case will be paired with finely crafted leather bands in three distinctive styles: the Single Tour, Double Tour and Cuff. Each case will feature an etching of the Hermès signature and includes a customisable face with three exclusive dial designs inspired by the brand’s own signature timepieces: the Clipper, Cape Cod and Espace. The collection will be available at select Apple retail stores, select Hermès stores, specialty stores and department stores beginning October 5. For more information, visit Apple or Hermès.
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