Chinese New Year 2025: 8 Local Brands to Shop for Your Festive Wardrobe
Culture in every thread
With Chinese New Year around the corner, it’s time to think about what to wear for the festivities! If you’re not sure where to start, our local brands offer various styles to suit every taste, from bespoke creations to stylish ready-to-wear pieces. Featuring renowned labels like Khoon Hooi, Innai Red and Rizman Ruzaini, here are the best collections to shop for this season.
Khoon Hooi
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With Khoon Hooi, every season is an opportunity to elevate your wardrobe. The latest collection blends classic beauty with contemporary design, from the delicate floral qipaos to the structured A-line tweed dresses. A surprising touch of denim adds a new dimension, offering versatile pieces perfect for both everyday wear and special celebrations.
See more of the collection here.
Innai Red
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Innai Red’s ‘Bloom’ collection embraces the elegance of pastel shades, woven with the beauty of nature. The cheongsams, made from airy brocades, Guipure lace, and printed organza, are adorned with thoughtful details like fluttering butterflies, hand-dyed plumage and detailed frog buttons. A selection of blouses, skirts and shorts completes the collection, offering endless mix-and-match options to express your unique style.
See more of the collection here.
Behati
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Behati once again goes above and beyond with an impressive collection of over 50 looks, showcasing a rich variety of fabrics such as taffeta, sheer lace and classic Chinese brocade. Another highlight is the incorporation of Indonesian Batik on cheongsam and samfu, a cultural fusion that adds depth and intrigue to the silhouettes. Central to the designs are hand-knotted Pankou buttons, which add an artisanal detail to the oversized silhouettes the brand is known for.
See more of the collection here.
Mell by Melinda Looi
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If you’re looking to work with what’s already in your closet, Mell by Melinda Looi offers exciting options to experiment with. The checkered and knitted crop top works wonders when paired with slit skirts or palazzo pants. For a genderless twist, consider the Mandarin collar jacket with eye-catching metal buttons, or the Hawaiian collar jacket, made unique with intricate 3D crochet detailing.
See more of the collection here.
Maarimaia
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Maarimaia’s Privé Lunar collection offers a tasteful take on maximalism. The 16-piece line is a harmonious blend of textured elements, from voluminous sleeves to subtle ruffles that lend an air of whimsy. The hems of select silhouettes are decorated with feathers, adding a graceful touch of movement. With its opulent design and meticulous craftsmanship, this collection speaks to those who aren’t afraid to stand out.
See more of the collection here.
Rizman Ruzaini
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‘Opium Dreams’ by Rizman Ruzaini celebrates the opulence and cultural synthesis of 1920s Shanghai. Drawing inspiration from iconic landmarks like the Yu Garden and Huxinting Teahouse, the collection seamlessly merges Eastern and Western influences through delicate koi and geometric patterns. Additionally, polka dots—a hallmark of the era—bring a nostalgic yet lively character to the designs.
See more of the collection here.
Fiziwoo
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To mark the Year of the Snake, Fiziwoo unveils a collection that channels the power of this mystical creature. The ‘Serpentine Grace’ collection reimagines festive staples with daring asymmetrical cuts and sharp tailoring, capturing the fluidity of the snake. Sculptural drapery and lustrous metallic accents elevate the design, imbuing the offerings with a sense of glamour and sophistication.
See more of the collection here.
Fern
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Fern strikes the perfect balance between relaxed comfort and vibrant style. The ‘Reunion’ series boasts a dynamic range of prints and shapes, from oversized circles to bubble wash patterns, infusing the collection with a fresh, playful energy. For added ease, pieces like the maxi skirt are designed with an elastic waistband and adjustable drawstring, while the sleeves feature elastic cuffs for extra comfort.
See more of the collection here.
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