BURO Spotlights: Clarks’ first Modern Workshop in Southeast Asia arrives in Singapore

Good news, fans of Clarks! The British heritage footwear brand has just opened a new flagship store in Singapore, which promises a unique retail experience that echoes its craftsmanship and innovation as well as highlighting Clarks’ vision of ‘For The World Ahead’. Known as the ‘Modern Workshop’, the all-new shop first debuted in late 2022 with the first store in Kingston, London and has now branched out to Singapore with Suntec City housing the first of its kind in Southeast Asia.

When you walk into the store, expect a mixture of the label’s architectural heritage and a sustainable vision for the future. In addition to incorporating ply that is reminiscent of the legendary design studio in Street, Somerset, the retail space is constructed with recyclable and recycled materials and will operate entirely without cash to reduce its carbon footprint—all in the name of embracing sustainability.

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“The Suntec City store marks a real evolution in Clarks’ global offerings, with a focus on creating exciting new experiences for visitors. Our stunning new Modern Workshop will allow us to increase consumer engagement through a series of activations and is the perfect place to host future events for Clarks’ growing Singaporean community,” says Tara McRae, Clarks’ Global Chief Marketing and Digital Officer.

In another move, Clarks has tapped five exceptional Southeast Asian creators and innovators to join the Clarks collective. Among the new members are Daiyan Trisha of Malaysia, Glenn Yong of Singapore, Kerwin King of the Philippines, Fathia Izzati of Indonesia, and Khánh Vy Tran of Vietnam. Along with their strong, authentic personalities, what unites each of them is their passion for mental wellness, career focus, and self-care. See the SEA Collective at the grand opening of the store below. 

From left: Fathia Izzati, Khánh Vy Tran, Glenn Yong, Daiyan Trisha, Kerwin King

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Daiyan Trisha

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Glenn Yong

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Khánh Vy Tran

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Kerwin King

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Fathia Izzati

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To round it out, Clarks has teamed up with the SEA collective for the upcoming Autumn-Winter 2023 campaign, which is set to launch on September 21, 2023, online and in stores. We had an exclusive look at the campaign photoshoot and here are some highlights from the session.

 

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Clarks @ Suntec City

Address: 3 Temasek Boulevard, Suntec City Mall, #01-418

Opening hours: 10.30AM – 9.30PM (Monday to Sunday)

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