The famed English department store has officially unveiled the second phase of its accessories hall and it’s quite the sight to behold. Floor-to-ceiling windows wrap around a whopping 17,760-square-foot space, which hosts Selfridges latest expansion and their plans to build the largest accessories hall in the world by 2018. On completion, the three-phase revamp will span 60,000 square feet, making up one-third of Selfridges’ ground floor.
Through those 20-foot-high windows, one would spy fashion’s finest luxury goods in beautifully sectioned nooks for top brands like Chanel, Céline and Saint Laurent, alongside a luxury accessories bazaar at the centre of the room. Each brand brings its own signature aesthetic to the space—Gucci’s decked in cherry red velvet and Persian rugs while Loewe features a gallery-like environment designed by Jonathan Anderson.
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Anchoring the new expansion are the Louis Vuitton concept space—currently featuring a painterly Jeff Koons collaboration—and a bright white Dior shop-in-shop. Another hard-to-miss highlight, the Selfridges Corner Shop—modelled after a London neighbourhood sundry store—peddles more than 450 products ranging from Erdem dishtowels to a special edition Selfridges Monopoly game.
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