Streetwear with a luxury spin: Tommy Hilfiger x Vetements
All about that street life
It seems like Demna Gvasalia isn't slowing down with collaborative tendencies under his label, Vetements. First introducing an intriguing concept of working with other brands for a runway collection—specifically 18 brands for his Spring/Summer 2017 show, the Georgian designer is now adding Tommy Hilfiger to his list of collaborators.
“The fact that a disruptive designer like Demna [Gvasalia] would want to do something with our brand is a tremendous compliment,” said Hilfiger to WWD. The 66-year old American designer has also worked with Gigi Hadid last season on two commercially successful collections.
Dropping in stores this Autumn, the collection will include unisex items including short-sleeved tees, oversized hoodies, beanies, and socks in mostly shades of grey, red, navy, and fuchsia. Spot the iconic Tommy Hilfiger logo emblazoned in front of a red hoodie, modeled by a Zurich local in front of a tram—first unveiled in Vetements Men's SS18 lookbook.