Selena Gomez is joining the Puma family with a long-term collaboration
The singer will be working with the brand on its womenswear product designs and marketing campaigns
Aside from Coach, Selena is once again showing off her designing skills with a long-term collaboration with Puma, which has seen a growth in sales in recent years. The singer will be working with the sportswear brand indefinitely, starting with starring in the new Puma Phenom footwear campaign.
Speaking of Selena's new role at Puma, its Global Director for Brand and Marketing, Adam Petrick says, "Selena is authentic, creative, talented, and fearlessly real. She is everything that today's female consumer is looking for in a role model. With her honesty and openness about living with Lupus, she has provided an incredible example of confidence, poise, and determination for all of us. She will not only represent our brand, but she will help to define and enhance our women's business."
"Being a part of the Puma family is very exciting for me. Puma has changed the game when it comes to the mash-up of athletic wear and fashion. It's amazing to see this influence on style and culture and I'm excited to be a part of it." — Selena Gomez