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Prada is going fur-free

Prada is going fur-free

A sustainable move

Text: Joan Kong


Image: IMaxtree

The Italian fashion house will stop using fur in its designs and products starting from the Spring 2020 collection

Prada Group has announced that its brands—Prada and Miu Miu—will be going fur-free starting from the Spring 2019 womenswear collection. This decision came after discussions with Fur Free Alliance, an international coalition of over 40 animal protection organisation, which initiated the meeting with the Italian fashion house's head designer, Miuccia Prada.

In a statement by the brand, Miuccia Prada says "The Prada Group is committed to innovation and social responsibility, and our fur-free policy-reached following a positive dialogue with the Fur Free Alliance, in particular with Lega Anti Vivisezion (LAV) and the Humane Society of the United States (HSUS)-is an extension of an engagement. Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products." As for the existing fur products, instead of destroying the inventory by burning them, the brand said "the inventory will be sold until quantities will be exhausted."

 

 

 

Other brands that have gone fur-free in the past few years include Bottega Veneta, Burberry, Chanel, Coach, Diane von Furstenberg, Gucci, Jimmy Choo, Michael Kors, Versace and more.

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