Fashion Buzz: Tommy Hilfiger Pops Up at Suria KLCC, Gigi Hadid Fronts Miu Miu and More
ICYMI
The season continues with a string of fashion updates across campaigns, collaborations and cultural releases. From Tommy Hilfiger’s Summer Getaway pop-up in Suria KLCC to Miu Miu’s latest campaign with Gigi Hadid, here’s what’s happening across the industry.
Tommy Hilfiger Brings Coastal Codes to Suria KLCC
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Tommy Hilfiger brings a summer escape to Suria KLCC with a pop-up dedicated to its modern prep codes. Running until 10 May, the installation reimagines the brand’s nautical heritage in a contemporary setting defined by crisp lines, open space, and its iconic red, white, and blue palette. The Summer 2026 collection takes centre stage with the 1985 Polo Shirt, an enduring signature reinterpreted in fresh colours and updated fits. Interactive moments await guests, from panoramic viewing installations and a dedicated photobooth to personalised charms, with the opening night marked by an appearance from Thai actor Phuwin.
Burberry Partners with Hunza G for Swimwear Capsule
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Burberry and Hunza G have teamed up for a swimwear capsule that brings together the British brands’ distinct identities through fabric and form. Built on Hunza G’s Original Crinkle™ material, the collection revisits four of its signature silhouettes, reworked in Burberry’s colour palette and finished with check trims. A new seahorse motif, inspired by the Burberry Knight, anchors the collaboration, appearing alongside co-branded detailing across pieces and packaging.
Cecilie Bahnsen brings romance to Uniqlo
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Uniqlo’s latest collaboration with Danish womenswear designer Cecilie Bahnsen translates her romantic, sculptural design language into a wardrobe rooted in ease. Under the concept ‘Shapes of Poetry’, the collection blends Bahnsen’s signature femininity with Uniqlo’s focus on material-led design. Floral motifs, soft volume and delicate detailing run through dresses, tops and skirts, from gathered sleeves to subtle frills and shirring. The girls’ range echoes the same codes in dresses, T-shirts and skorts, designed with adjustable waists and practical details for everyday wear. The Uniqlo x Cecilie Bahnsen collection arrives on 22 May.
Longchamp Returns to Suria KLCC
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Longchamp has reopened its boutique at Suria KLCC, introducing a refreshed take on the Maison’s modern elegance through design and layout. Situated on the first floor, the store evokes a contemporary Parisian apartment, blending clean lines with tactile finishes and a muted colour palette. The new location features Longchamp’s SS26 collection, spotlighting leather designs such as Le Smart and Loong throughout the space.
Loewe unveils an exclusive release for Songkran
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Just in time for Songkran, the Thai New Year, Loewe introduces a limited offering anchored in this year’s Paula’s Ibiza collection. Central to the lineup is the Dok Khoon charm, a locally exclusive piece inspired by the golden blooms of the Cassia fistula, Thailand’s national flower. Designed as a small everyday holder, it fits essentials like a traditional yadom inhaler, AirPods, and other personal items.
The accompanying campaign follows a homecoming narrative, with Tawan Vihokratana, Phuwin Tangsakyuen and Baifern Pimchanok returning to celebrate the festival with family and friends. Narrated by Manoch Puttal, the film brings a sense of familiarity, connecting past and present through shared memory.
Onitsuka Tiger x Versace Launch Tai-Chi Sneakers
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Onitsuka Tiger introduces its collaboration with Versace, first seen on the Versace SS26 runway in Milan. Produced at the Onitsuka Innovative Factory in Tottori Prefecture, the Tai-Chi sneakers incorporate selected Italian materials. Details include double-stitched Onitsuka Tiger stripes and Versace’s Medusa emblem rendered in a studded form at the tongue. The upper is treated with washing and buffing techniques, creating a subtly worn, vintage finish. The lineup also extends to loafers made in Italy, completing a collection shaped by the exchange of two distinct design languages.
Oakley Taps Matthew M. Williams for Its Next Era
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Oakley has appointed Matthew M. Williams as Creative Director of Apparel, Footwear and Accessories (AFA), bringing his design perspective to the brand’s sports and lifestyle categories. The move sees Williams working in close collaboration with Travis Scott, Oakley’s Chief Visionary Officer, as the company continues to refine its creative direction. “Oakley has a rich heritage, with a history rooted in both performance sports and global culture,” says Williams. “I am honoured to join the company and look forward to working together with Travis and all Oakley teams to guide the brand into a new era.”
Roger Vivier Unveils Its New Flagship Atelier in Paris
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Roger Vivier opens a new chapter with its Paris flagship atelier at 20 rue du Faubourg Saint-Honoré, just steps from its original Rue Royale atelier. Designed as both a boutique and an expression of Roger Vivier’s aesthetic codes, the space is anchored by a monumental staircase and Pierre de la Croix-Huyart flooring, which establish a distinctly French identity from the outset. Cream mother-of-pearl stucco walls, created exclusively by a Tuscan artisan, are offset by custom pink Pierre Frey wallpaper in the display niches, adding depth through tone and texture. At the centre of the experience is Atelier Vivier, the Maison’s made-to-order service within the Salle d’Argent, allowing clients to customise shoes, handbags, eveningwear and bridal pieces.
Gigi Hadid Fronts Miu Miu’s Leather Goods Campaign
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Gigi Hadid leads Miu Miu’s latest leather goods campaign, shot by Steven Meisel. Set inside a neutral-toned bourgeois apartment, the story follows a woman who moves through the space with quiet confidence, gradually making it her own. The Arcadie and Wander bags take centre stage throughout. Crafted in the house’s signature matelassé leather, they come in both vivid and muted tones, playing against the apartment’s interiors in subtle contrast.
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