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Why Longchamp LGP is the new monogram to know (and start wearing)

Why Longchamp LGP is the new monogram to know (and start wearing)

New champ

Text: Joan Kong


Image: Longchamp

Longchamp has introduced a new logo into the family

Think of monograms and static designs come to mind, but Longchamp aims to change that by injecting some fun into its new and updated logo. Inspired by a combination of the New York City streets and Bauhaus artists and designers, the puzzle-like block letters evoke that Andy Warhol effect—playful and energetic with that slight quirk. Dubbed the LGP, the monogram was first unveiled at the brand's runway during New York fashion Week. Aside from being projected onto the backdrop of the catwalk, the print was also emblazoned over its Autumn/Winter 2019 pieces, from bags and accessories to ready-to-wear. The best part? There are unisex options too.

 

Bags-wise, Longchamp's signature Le Pliage and Le Pliage Cuir lines have both given the LGP makeover. But on top of its signature styles, you can find the monogram motif on backpacks, fanny-packs and a pouch which can be carried vertically or horizontally. On top of that, the brand also introduced an ultra-light cabin luggage will micro-monogram printed all over—it'll spruce up your airport look, for sure. Accessories and ready-to-wear designs include shawls, puffer jackets, sweaters and slip-on sneakers in neoprene. Take your pick between the black and white monogram with a hint of neon, or black and red with a hint of white. But if none of these hues are up your alley, good news: the Le Pliage Cuir LGP pieces come in a third colourway that's created for the Asian market only—a girly powder pink that's accented with hints of black and white.

 

Take a look at all the Longchamp LGP RTW pieces and accessories below:

 

 

The capsule collection is scheduled to arrive in-store on May 14. 

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