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Gucci will officially dress Florence Welch for the \"How Beautiful\" World Tour

Gucci will officially dress Florence Welch for the "How Beautiful" World Tour

A worthy muse

Text: Wei Yeen Loh


Image: Gucci

There's no brand ambassador as worthy as Florence Welch for Gucci

...and it's not easy to see why: Combine Alessandro Michele's magic with Florence Welch's vintage/1970s-inspired style (and a dash of hippie whimsy) and you'll get quirky long diaphanous dresses and a rather eccentric, geek-chic aesthetic that the singer-songwriter pulls off so brilliantly. 

Gucci will officially dress Florence Welch for the "How Beautiful" World Tour (фото 1)

If you're looking out for Florence + The Machine's "How Beautiful" world tour that has begun March 11, keep an eye out for Welch's amazing wardrobe as she will be decked in Gucci throughout this tour. The flame-haired songstress is no stranger to the brand as she was confirmed as their watches and jewellery ambassador a month ago.

 

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