Gigi Hadid to launch her first ever capsule collection with Tommy Hilfiger
Classic American cool
Come Fall 2016, supermodel and social media star Gigi Hadid will be taking on the role of brand ambassador for Tommy Hilfiger. This partnership will also see the "social supermodel" launch her very first capsule collection. Created in collaboration with the iconic American designer, the capsule will feature women's sportswear, footwear, accessories, as well as a new fragrance, fusing her chic modern style with Hilfiger's classic cool heritage.
“I never thought I would be asked to design a capsule collection, so it still feels like a dream that Tommy approached me to collaborate,” said Gigi Hadid. “His company is one that I genuinely love and have been a fan of for my entire life, and Tommy is the easiest, most fun person to work with. I have always looked up to his brand, campaigns and design style. I think our collection celebrates the iconic Tommy lifestyle and mixes a bit of everything: there are styles that are really hippie-chic, styles that are sporty streetwear, and styles that are tomboy but girly; everyone’s is going to love a different part of it.”
Gigi Hadid was a prominent figure in Hilfiger's SS16 show, and given her rising status in the industry and world of social media, it only seemed apt that the partnership continued in due time. “Gigi has walked in our runway shows and now we are thrilled to continue our collaboration with her as the new face of Tommy Hilfiger womenswear and fragrance. She is truly the definition of today’s ‘Tommy Girl’—her magnetic personality is bright and always optimistic, and her style is confident, effortless and cool," said Tommy Hilfiger.
Launching in Fall 2016, the Hilfiger Collection and Tommy Hilfiger sportswear collections, including Hadid’s capsule and fragrance, will be available at Tommy Hilfiger stores globally, through select wholesale partners and online at tommy.com.