Tommy Hilfiger x Nadal: The fragrance of champions
Earlier this year, Tommy Hilfiger announced internationally renowned tennis star Rafael Nadal as the global brand ambassador for its underwear and tailored collections. More recently, TH Bold was launched by the designer lifestyle brand. A powerful blend of crisp citrus, herbal and spicy tones, the fragrance has been created for the modern man who is intensely passionate and fuelled with the desire to live bold; fresh and masculine, it is made for the rebel who plays to win—Nadal is the perfect embodiment of the TH Bold man.
Here, Rafael Nadal and Tommy Hilfiger shares their thoughts on the partnership:
How did this collaboration come about?
Rafael Nadal: I've known Tommy and his family for years. When he approached me for the collaboration, I was very excited to work with my friend and one of the world's most renowned designers. I'm honoured to have this opportunity to collaborate with such an iconic American brand.
Tommy Hilfiger: Rafael has been a personal friend and supporter of our brand for nearly 10 years. We are excited about this exclusive partnership, which brings one of the greatest athletes of this generation into our Tommy family.
What do you like about Rafael's sense of style?
TH: Rafael's style is effortless and really exemplifies our brand spirit—he's fun and cool, and doesn't take it too seriously.
What do you like about Tommy Hilfiger designs?
RN: From underwear to suiting, Tommy's designs are top quality and always show a strong attention to detail and comfort.
How did you come up with the idea to launch a fragrance with Rafael Nadal?
TH: We wanted to complement the collection with a new fragrance that really encapsulates Rafael's dedication, passion and determination.
What do you like about the fragrance's scent?
RN: It's very fresh and masculine; the first time I smelled it, I felt like it gave me a rush of positive energy. I also appreciate its versatility for any time of day—it's perfect to spray on in the morning, after sporting or before a black-tie dinner.
Where did the name of the fragrance, "TH Bold", originate?
TH: To me, living bold means putting 100% of your energy into what you're doing. The TH Bold man ensures he is always at the top of his game, with a competitive nature, effortless style and strong self-confidence.
When are you the most 'bold'?
RN: I'm most bold on the tennis court. It's when I'm in my element and get to do what I love most in life.
TH Bold for Men Collection will be available for purchase at authorised Tommy Hilfiger Fragrance counters nationwide from the end of October 2015.