Fashion buzz: Gucci unveils GucciFest, two new e-commerce platforms launch in Malaysia, and more
Gucci introduces GucciFest
Amidst everything that’s currently happening, Gucci has launched the perfect project that’ll spice up your stay-at-home life—a fashion film festival called GucciFest. Made to showcase its new collection entitled ‘Ouverture of Something That Never Ended’, the week-long event showcased a series of short movies that were co-directed by creative director Alessandro Michele and filmmaker Gus Van Sant.
Starring actress, artist and performer Silvia Calderoni, the seven episodes feature her carrying out her daily routine in Rome, where she encounters different cast members along the way, including Harry Styles, Billie Eilish, Lu Han, Florence Welch, and more. The characters were all dressed in Gucci’s Spring/Summer 2021 collection.
Watch episode one below, and the rest of the episodes here:
Louis Vuitton unveils its NBA collaboration
After announcing its multi-year NBA collaboration earlier this year, the highly anticipated capsule collection is finally in stores. Designed by men's creative director Virgil Abloh, the limited clothing and accessories line fuses the French Maison’s house codes with the emblems of basketball. Highlights from the collection include the Keepall duffle featuring netted details that are reminiscent of a basketball hoop, a pantsuit that’s emblazoned with NBA logos, and the array of bags that come in the basketball association’s signature red, white, and blue hues.
The LV x NBA collection is now in stores.
Longchamp launches a music video titled Tres Paris
Emily, who? Inspired by the iconic Parisian song, ‘It’s 5am, Paris Awakens’, Longchamp released an eccentric short film that highlights the essence of Paris, with a storyline that centers around drama, friendship, romance, and its well-loved Roseau bags. Starring up-and-coming French actresses, the eight-minute clip reflects artistic director Sophie Delafontaine's aim to "depict an active, spontaneous, and open-minded woman, one who grabs hold of life with elegance and independent spirit. She’s strong, but also indulgent and never takes herself too seriously. Sit back, relax, and experience the joie de vivre of the city virtually.
Watch the short film here:
FashionValet donates RM100,000 to IMARET
FashionValet turns 10 this year, and to celebrate the milestone, the brand is giving back to the community by donating RM100,000 to the IMAM Response & Relief Team (IMARET). The funds collected will be used to provide equipments to healthcare facilities, and to assist the medical frontliners. Bravo!
Its plans for the next decade? To expand to the global market, and to do so sustainably. In a statement released by the brand, co-founder Vivy Yusof says: “As we move into our next decade, we are committed to driving more value for our customers and we have hopes to further grow our platform and presence in the modest fashion space globally. We will be actively deploying sustainability measures across all our operations, and into the products and packaging that we offer and constantly seeking the latest in technology to continuously elevate the customer experience.”
Introducing Dia, a lifestyle platform that shines the spotlight on Southeast Asian designers
There’s no denying that Southeast Asia is brimming with talent, and a new platform has been launched to showcase that to the world. Enter Dia, an e-commerce site that features handcrafted goods and slow fashion by an array of artisanal brands from the region. Some of our favourites include the handmade knot earrings from Talee Studio, contemporary batik pieces from Fern, exquisite minaudières from Neil Felipp, and more.
Check out Dia here.
Turkish modest wear site Modanisa launches in Malaysia
Aside from Dia, another e-commerce site, Modanisa has also made its debut in Malaysia. Founded in Turkey back in 2010, the platform features over 75,000 products from 850 international brands, and with Malaysia being one of the biggest markets for modest wear, its expansion to the country is only natural.
Its CEO Kerim Türe says, “Modanisa.com hopes to drive modest fashion to become even more mainstream and affordable. We hope that in time this platform will provide the opportunity for most Malaysian modest women to dress confidently and stylishly without breaking the bank”.
Aside from hijabs and clothing, Modanisa’s extensive product range—including accessories, evening wear, and swimwear—caters to your every fashion needs. On top of that, the brand has a plus-size and maternity range too.
Check out Modanisa here.
Read last week's Fashion Buzz here.