Breaking: Justin O’Shea leaves Brioni

A quick stint


By Wei Yeen Loh

Breaking: Justin O’Shea leaves Brioni

It seems like Justin O’Shea’s (drastic) overhaul of Italian menswear couture house Brioni hasn’t guaranteed a longer tenure for him. According to news reports, the fashion brand has announced his exit along with a thank-you statement for collaborating with the brand for a mere six-month stint.

Previously the global fashion director of German luxury shopping platform MyTheresa, the Australian has no design expertise prior to joining Brioni. But in a span of four months, O’Shea had revamped the Italian brand in unprecedented ways that veered very much towards his personal aesthetic, including changing the Brioni logo to a gothic font, featuring Metallica for the ad campaign, and basically making the fit of suits and pants tighter to appeal to the younger generation. While no reason for his departure was given in the official statement, it is mentioned that the upcoming AW17 collection will be presented to buyers in the brand’s Milan showroom this November instead of presenting it on the runway. 

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