Karlie Kloss is Swarovski’s new brand ambassador

Bringing glamour to the table


By Wei Yeen Loh

Karlie Kloss is Swarovski’s new brand ambassador

The latest supermodel with star status to join Swarovski as its new ambassador is none other than supermodel, philanthropist and entrepreneur Karlie Kloss, who lends her expertise as a digital personality of her Klossy YouTube channel to the brand. 


“As a brand, accessibility has always been part of our DNA, and we take every opportunity to get closer to our consumers,” says Swarovski Creative Director Nathalie Colin. “Karlie has an innate understanding of the digital world; we can’t wait to leverage her creativity to share inspiring stories about our jewelry and capture those emotional moments in life. The whole team is already in love with her!”


Alongside the announcement, Swarovski also introduces its “Be Brilliant” campaign that explores the way Swarovski allows women to light up to the world and feel irresistible on any occasion. Karlie shows off her top notch modeling skills firsthand in this campaign shot by British photographer Craig McDean. In line with the brand’s core value, brilliance—evident from its finely cut crystals to watches and eyewear, the campaign captures a “day in a life” through a variety of looks set in New York City, be it everyday chic to high glamour. Spot Karlie transition through the seasons decked in a sequin dress, leather biker jacket, and a knit sweater decked in Swarovski’s creations from Autumn/Winter 2016. 


More images from the campaign here:

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Watch Karlie sizzle as Swarovski’s new ambassador in this video:


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