7 Japanese fashion labels that are setting the trends
Nippon styles
Japan’s impact on global culture is undeniable and continuously evolving, owing to its rich pool of creative talents. Within the fashion sphere, its designers stand out for their innovative approaches, excelling in both streetwear and haute couture. Icons like Yohji Yamamoto and Chitose Abe of sacai embody the essence of Japanese fashion: a harmonious blend of avant-garde expression, timeless sophistication, and meticulous craftsmanship. Ahead, discover seven luxury Japanese brands that should be on your radar.
Comme des Garçons
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Founded by the legendary Rei Kawakubo in 1969, Comme des Garçons is synonymous with avant-garde fashion. Kawakubo’s designs are often described as wearable art, consistently pushing the boundaries with collections that redefine modern aesthetics. It has become a mainstay in high fashion, challenging traditional notions of beauty and form. The ‘Comme des Garçons Play’ line, featuring the iconic heart logo, has become especially popular among consumers.
A Bathing Ape
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A Bathing Ape, commonly known as BAPE, has catapulted Japanese street style to the global stage. This brand is known for its vibrant colours and playful designs, featuring camo prints and the iconic Ape Head logo. With limited releases and exclusive drops, BAPE has created an immense following, with fans eagerly anticipating each new collection. Collaborations with high-profile brands and celebs, including Supreme and Pharrell Williams, further cemented its status as a luxury brand.
sacai
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sacai has garnered a reputation for its innovative approach to hybrid fashion. Founded by Chitose Abe, a former protégé of Rei Kawakubo at Comme des Garçons, the brand expertly blurs the lines between formal and informal attire, combining sportswear with tailored pieces. This distinctive contrast creates garments that are both stylish and wearable, making them staples in any wardrobe. Additionally, collaborations with brands like Nike and Jean Paul Gaultier showcase Abe’s ability to merge diverse aesthetics seamlessly.
Yohji Yamamoto
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Since the 1980s, Yohji Yamamoto has been a leading force in avant-garde fashion, earning widespread respect within the industry. Celebrated for his impeccable drapery, monochromatic palettes, and gender-fluid pieces, Yamamoto’s aesthetic seamlessly marries traditional Japanese influences with contemporary design. Through his eponymous label, as well as his other brands like Y’s and Y-3, he showcases his talent for merging the functionality of athletic wear with the elegance of high fashion.
Ambush
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Originally a jewellery line, Ambush has evolved into a fashion label acclaimed for its edgy, contemporary style. The brand merges elements of high fashion with streetwear influences, incorporating striking graphics and pioneering materials. Its popularity has also soared through partnerships with prominent brands like Louis Vuitton and Gentle Monster, adding credibility to its original aesthetic.
Auralee
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One brand that perfectly embodies minimalist luxury is AURALEE. Its philosophy revolves around crafting enduring pieces that exude sophistication, avoiding flashy trends. With collections highlighted by neutral colour palettes and clean lines, the brand emphasises the allure of simplicity and practicality.
Issey Miyake
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Issey Miyake is a visionary renowned for his innovative fabric technology and timeless design. Since launching his eponymous label in 1970, Miyake has revolutionised fashion through his blending of Eastern textiles with Western cuts. His ‘Pleats Please’ and ‘A-POC’ (A Piece of Cloth) lines exemplify his commitment to form and function, using advanced pleating techniques and cutting-edge materials to create pieces that are not only aesthetically pleasing but also practical and comfortable.
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