London Fashion Week SS18: Highlights of Day 4
Following the recent announcement of his collaboration with H&M, the attention is definitely on the Canadian-born, London-based designer Erdem Moralioglu for the fourth day of London Fashion Week, and for his Spring/Summer 2018 collection, he opted to go down a more formal and glamorous route. The venue at the Old Selfridges Hotel was transformed into a speakeasy bar, and classic tunes such as "My Funny Valentine" and "Stormy Monday" played in the background. Models walked in party-ready evening gowns, complete with jewelled gloves and notice-me jewellery. The dresses—mostly in the designer's signature blooms—are embellished with crystals and feather details that tune up the glitz; the end result is a celebration of old school feminine beauty.
The 35-year-old designer kept to his unique aesthetic this season, taking inspo from the silhouette of the '40s to the '70s by sending looks with impeccable cut (with a hint of domestic goddess reference) down the catwalk. From puffed up sleeves to frills and frocks, the eye-catching trends were pulled together with swaths of skin in the form of lacy sheer details, which the designer describes as "built on ideas of the prime and the perverse". Clothing aside, the most talked about aspect of his collection is definitely his high-fashion Crocs shoes. Having collaborated with the shoe brand for a while now, this round, the designer introduced rhinestone Crocs in five colours—white, black, pink and mint green. We can see ourselves wearing this pair for our busy day about town.
Ashish's SS18 collection is made for the gothic dancing queens who'd take the centre stage in a heartbeat; models walked barefoot amongst suspended disco balls (because honestly, the best dances are with your shoes off!). Channeling a ghoulish vibe, its signature OTT sequins are juxtaposed with dark printed statements such as "Good Mourning", "Witch" and "RIP". But when there's darkness, there's light. The designer says "I thought I would do a celestial, ethereal, and sad collection which is kind of mourning something but it's also hope, it's new things, it's starting again", and this can be seen from the head-to-toe sequin and red-hot dresses in between looks that help to liven up the sombre mood.