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12 Homegrown brands offering modern alternatives on the 'baju Raya'

Get Raya ready

Text: Kelly Lim Sarah Hani Jamil Adelina Tan

Image: Hanya
Image: Zalora

On the hunt for your baju Raya? Your quick fix lies ahead:

Now that we're transitioning into the endemic stage, in-person festivities for Raya are expected to make a much-awaited comeback this year. What better way to celebrate than by going all out on the fashion front? Luckily, there's plenty on offer from our crop of homegrown talent, ranging from luxe occasionwear to statement hijabs and head-to-toe accessories that'll complete your look. 

Whether comfort comes first or if you're looking for a modern take on traditional wear that'll fit seamlessly into your everyday wardrobe, read on to find the best of this year's Eid offerings from our local designers: 

Lilit

Lilit is all about making Raya a little easier, so you can truly enjoy yourself, with its 'Made Eid Easy' collection. The chic tops, skirts and dresses are designed to be versatile, so you can pair them with various accessories or hijab. They're functional, too, with cooling fabrics that are easy to iron and nursing-friendly tops for your baby's first Eid. Sizes go up to 5XL or UK22 to ensure there's a comfortable fit for every body type and size.

Shop the collection here.

Hanya 

This year, women-founded label Hanya dedicates its Raya collection to all the moms out there in the spirit of celebrations, remembrance and reflection. Launched via a virtual animated fashion show (the first in Malaysia), 'She was once...' reimagines traditional wear with breezy, stylish pieces punctuated by flirty, feminine details. Think ruffles, puff sleeves, gathered necklines and dangling ribbons across versatile wrap skirts, flowy baju kurungs and dropped shoulder tops in both soft pastel hues and fun vibrant shades.

Shop the collection here

Fern 

This festive season, Fern Chua looks back to the history of the batik, taking inspiration from the native floras and subsequent motifs that have come to shape the identity of the batik today. In doing so, the brand's 'Batik Flora Series' explores different elements of motif applications and extracts different facets of colour compositions into modern classics. You'll find familiar, larger-than-life florals and a versatile palette rendered across spring palazzos, a new izz kaftan blouse, kimono-sleeved dresses and takes on the classic kebaya that you can mix, match and wear over and over.

Shop the collection here

Alia B.

For her first solo collection since the pandemic, Alia B returned to the soft, modern feminine aesthetic that the diffusion line has always stood for. Dubbed 'Dreams', the new collection is described by the eponymous designer herself as "wrapped in effortless romance fleeting above the clouds", with 18 looks that include easy, daytime sarong ensembles in soft cotton pastels and feminine silhouettes that offer effortless transitions from the day to night. 

Shop the collection here

Mimpikita

This year, Mimpikita amps up the excitement for celebrations with a playful collection full of colourful printed festivity inspired by traditional culture, specifically the decadent kuih of every Raya bash. Launched with a campaign that honours the spirit of sisterhood, 'Tentang Kita' introduces elegant yet unique print combinations across modern renditions of the baju kurung through chic matching sets for mothers (breastfeeding-friendly options available), daughters and sisters out there. 

Shop the collection here 

Larney

At Larney, things take a turn for the lavish and whimsical with 'Regal Raya', a 15-piece collection featuring sophisticated takes on the classic kaftan, the kurung Kedah, the kurung pesak and more. Here, the details speak for themselves, with puff sleeves, scallop round necklines, plenty of pleats and printed silks that come in shades that go from neutrals to vivid jewel tones. Our top pick? The Miss Liberty Kurung with its v-neckline, all-over pleats and matching belt. 

Shop the collection here

Anaabu

If you're a fan of neutrals and comfort, this could be your answer. Fittingly named 'Kembali', unisex brand Anaabu's Eid collection is steeped in nostalgia, revisiting the brand's past collections in versatile yet retro-modern tailoring and prints. From the reinvented kebaya top with embroidered hems to the pareo-inspired sarungs in floral motifs, each of their separates are made to be worn multiple ways, and for both occasions and casual wear. There's also kid sizes and menswear for effortless coordination with your loved ones. 

Shop the collection here

Shals

Another sentimental Raya collection comes by way of Shals, entitled 'Memori' to celebrate those who are no longer in our life. Keeping it close to home, the 24-piece collection features colourful patterns and familiar silhouettes that'll fit seamlessly into everyday wardrobes for both men and women, like the silky Embun Kurung with a front-button design and scalloped hems, or the floral Orked Kebaya that's both classic and contemporary.   

Shop the collection here.

Hani Mokhta

For the modern woman, Hani Mokhta's Raya collection is all about joy. Airy silhouettes are rendered with painterly prints, statement details (peek the oversized collar on Odette or the sleeve on the Fawn top) and a delightful palette to conjure up a style that speaks to sunshine, rainbows and blue skies. And for those looking to consume more responsibly this year, select pieces are crafted in 100 per cent Tencel, a supersoft and breathable material produced from raw, sustainably-sourced wood. 

Shop the collection here

NH by Nurita Harith

A name that’s no stranger to the homegrown fashion industry, Nurita Harith is coveted for its elegant draping, feminine silhouettes and the usage of sweet, pastel hues. This Raya, the label’s signature designs are made available in an affordable RTW collection that radiates softness and elegance in hues of lilac, mint green, dusty pinks, maroon, emerald green and navy blue. Despite being sold as sets, each piece can be worn as separates for various occasions.

Shop the collection on Zalora here.

TAS by Tom Abang Saufi

Designer Tom Abang Saufi is happy that the endemic is here and she wants everyone to know about it. With a line-up consisting of ethnic motifs, flower and leaf prints, and vibrant colours for both men and women, each design evokes a feeling of joy and freedom. Describing the collection, she says, “It’s a bit like sunshine after the rain.” Comprising easy-to-wear-kaftans, loose kebaya labuh and kurung Kedah sets, these pieces are just what you need to summon good vibes for the festivities.

Shop the collection on Zalora here.

Maslea

Named 'Jendela Waktu', Maslea presents a glamorous yet classic collection that recalls the aesthetics and spirit of the ‘50s. There are 33 elegant pieces in total, each one designed to illuminate and accentuate the body. “We want the wearer to feel effortless, yet, significantly confident in Maslea, providing grandeur and ease so they can focus on making memories,” says the brand creative designer, Suraya Sharifuddin. From seductive sheer lace kebaya tops to ankle-grazing dresses and more, the collection screams versatility and functionality.

Shop the collection on Zalora here.

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