Bernard Chandran
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Bernard Chandran’s Raya collection this year is all about giving the traditional kurung and kebaya that (extra) trendy take, with ’70s Parisian influences in the form of vibrant hues and rich textures injected into the pieces. Designed using techniques such as pleating, ribbing or weaving, the pant-skirt combo, kaftans and jumpsuits are amped up with notice-me geometrical and floral prints and embellishments like crystals and glitter. The collection incorporates the traditional songket too, as the designer mentioned he’d still like to “keep to the boundaries of our cultures and dignity”.
The Bernard Chandran store is located at Level 2 2-41, Fahrenheit 88, 179 Jalan Bukit Bintang 55100 Kuala Lumpur
Khoon Hooi
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Looking for the perfect baju kebaya? Look no further as the traditional piece is the main focal of Khoon Hooi’s 18-piece Raya collection this year. Inspired by the kebayas that were found in his grandmother’s closet, Khoon Hooi fuses those elements with the silhouettes of the baju kurung and kaftans, striking the right balance between modern and traditional. Using his signature textiles such as fil coupé, satin, silk taffeta and jacquard, find eye-catching stripe and polka-dot motifs alongside sweet florals and intricate embroideries; the ensemble will definitely make you stand out without steering too far from the traditions.
The Khoon Hooi showroom is located at APW Bangsar at, 29, Jalan Riong, Bangsar, 59100 Kuala Lumpur
Alia Bastamam
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Alia Bastamam focuses on her strength this Raya, with a collection that fine-tunes the brand’s signature pleats and wraps. The mainstay prints this year, are the abstract flower and leaf patterns which are reminiscent of a painting, accompanied with jewelled neckline and 3D appliqués. Mostly in a soft and muted colour palette, expect jolts of bold hues in the form of forest green and fuchsia pink in the mix. Apart from pieces such as baju kurung and jubah, there’s also ethereal eveningwear that exudes that bit of Grecian vibes. Some of the two-piece can be dressed down with casual separates on your day-off.
The Alia Bastamam showroom is located at 14, Jalan Chempenai, Bukit Damansara, 50490 Kuala Lumpur
Mimpikita
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In conjunction with the brand’s 10th year anniversary, Mimpikita has launched a collection that revolves around a “celebration” theme, radiating that joyous festive mood. The kebaya, kurung Kedah and the modern kurung are available in some of the brand’s most popular prints (such as the geometric Petra and floral Scilla motifs), designs and silhouettes, pulled together in a rainbow palette of pastels and bold colours. Mostly made of soft and flowy fabrics, prepare to add that sway-with-every-move allure to your raya ensemble this year.
The Mimpikita flagship store is located at 63E, Jalan Ara, Bangsar Baru, 59100 Kuala Lumpur
Innai Red
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For Raya 2018, Innai Red aims to create a harmonious collection that is a mix of Malaysia’s diverse culture, while giving the traditions that sense of modernity. Highlighting the kebaya, kebarung, kurung labuh and kurung Kedah, designers Arene P. Khairudin and Juliani Jamal gave the pieces that “Innai Red DNA”, with clean lines and feminine ruffles being the focal point of the collection. Count on the little details to give the pieces that perk-me-up; the traditional kerongsang is replaced with rhinestone buckle for that modern update, and 3D florals and jewel embellishment can be seen peppered throughout the line. Aside from the baju raya, if you’re looking for accessories to complete your raya look, the brand has collaborated with Wanderlust + Co on a range of oh-so-feminine fashion jewellery.
The Innai Red boutique is located at C-0-10 / C-1-10 , Plaza Damas, Jalan Sri Hartamas 1, Sri Hartamas, 50480 Kuala Lumpur
Melinda Looi
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Melinda Looi’s Raya collection this year is inspired by the beauty of Malaysian heritage and the joy of balik kampung. Titled ‘Bunga Pelikat’, the kain pelikat-traditionally used for menswear is given a special spin and made into a print, complemented with florals for a feminine finish. But that’s not it. The designs are accompanied with details such as Swarovski crystals, ruffles, feathers and embroideries.
The Melinda Looi showroom is located at 131, Jalan Maarof, Bangsar, 59100 Kuala Lumpur
Ezzati Amira
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Ezzati Amira’s tradition-meets-contemporary collection is not one to be missed. Pieces such as the kurung kedah is introduced in eye-catching batik print, complete with a diamante-beading waistband that accentuates the figure. Some of our favourites, are the leopard-print co-ords with obi belt that are surprisingly befitting of the festivities, and the embroidered lace skirt in a combination of teal, lilac and orange colours. For those of you who are looking for looks that are more subtle, opt for the knotted blouse with pareo skirt that will be a chic addition to your Raya wardrobe.
The Ezzati Amira showroom is located at 99, Lorong Maarof, Bangsar, 59100 Kuala Lumpur
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