The supermodel fronts the first-ever campaign by I’m Not a Trophy, an organisation dedicated to create greater awareness on endangered animals
Known to be an animal lover, Cara Delevingne has a lion tattooed on her index finger and, together with TAG Heuer, helped raised funds for Cecil the Lion last year. And now, the British model and actress extends her involvement in a good cause by being the ambassador of the 'I'm Not a Trophy' campaign. The organisation, founded by artist and photographer Arno Elias, aims to create greater awareness for the rapid extinction of endangered species around the world by creating visually unique campaigns to captivate a wider audience, drawing their attention to the cause.
By working with Cara, who has an influential voice in the world of social media, Elias hopes to bring recognition to the issue of diminishing wildlife population. "Cara is the genuine personification of 'I'm Not a Trophy'. Truly a woman who plays by her own rules. Cara's enthusiasm and vivacity are an integral part in bringing light to our message of wildlife protection," said Elias.
The campaign was spearheaded by Elias himself. The photographs depict Delevingne with images of endangered species printed on her skin—a series of visually striking imagery. Take a look at the campaign here: