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Shiseido Synchro Skin Self-Refreshing works with heat and humidity to keep your makeup on all day long

Shiseido Synchro Skin Self-Refreshing works with heat and humidity to keep your makeup on all day long

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Text: Wei Yeen Loh


Makeup that will not budge no matter how hot and humid the weather is (even if you sweat your face off)? Sign us up please. Shiseido is revolutionising what heat-proof makeup can do with the new Synchro Skin Self-Refreshing collection. After relaunching Shiseido Makeup with a texture-focused collection last year, the brand's new lineup combines the best of skincare and makeup to provide your complexion with a remarkable finish.

But unlike any other heat-proof and humid-proof makeup, Shiseido Synchro Self-Refreshing has an edge that makes it a first of its kind: ActiveForce Technology. This cutting-edge technology works to transform the bane of your makeup to attributes that can help it last longer.

 

Ugh, the humidity

Case in point: sweat and humidity are likely your foundation and concealer's biggest enemies—but the active ingredient in this range (ActiGel) uses moisture and perspiration to your benefit, creating an invisible barrier that extends the staying power of your makeup.

 

 

In a nutshell, the more you sweat, the longer your foundation and concealer will stay on. If that isn't impressive enough, "smart" powders work with your skin's oil and sebum to diffuse light for a natural glow. But one underrated dilemma that the Shiseido Synchro Self-Refreshing collection tackles is how your facial movements and expressions can affect your makeup's longevity.

Whether it's smiling or frowning, your makeup will likely breakdown from your facial expressions. Thanks to a unique blend of polymers in the products, your makeup is able to move along with each emotion that's displayed across your face.

 

7 products, 73 shades

Shiseido Synchro Self-Refreshing Collection comprises everything you need in a complete complexion range—seven products including second-skin essentials such as the Foundation, Cushion Compact and Concealer that come with ActiveForce Technology. You can count on all these products to guard your complexion against oil, humidity and facial movement. The best part? All formulas are lightweight and come in diverse shadesa whopping 73, to be exact. Looking for your right shade is likely a breeze with this collection.

According to Shiseido Makeup's Global Artistic Director James Boehmer, the shades are standardised across all products to allow for customising your right shade instead of knowing your true undertone. "You can use your exact match to camouflage blemishes, a lighter colour to brighten, and a darker hue to contour or add warmth," says Boehmer.

Shiseido Synchro Skin Self-Refreshing works with heat and humidity to keep your makeup on all day long (фото 1)

Need breathable and buildable coverage that can last you a full 24 hours? Go with the smudge-proof and basically everything-resistant Synchro Skin Self-Refreshing Foundation—it has SPF30, antioxidant wild thyme extract and pearl powders to enhance skin's texture and even out skin tone while giving it a protective veil. If you're looking for a fade-resistant formula that you can easily use for touch-ups on-the-go, try the Synchro Skin Self-Refreshing Cushion Compact that has hyaluronic acid and polymers.

But our favourite is a multi-tasker that you can use to hide everything from dark circles to blemishes-the Synchro Skin Self-Refreshing Concealer that makes for a seamless, ultra-smooth application.

 

Shiseido Synchro Self-Refreshing Collection is now available at select counters and at Shisedo Boutique in Sunway Pyramid.

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