5 Minutes with makeup artist and beauty YouTuber NikkieTutorials
You can't talk about the OG of YouTube's beauty scene without mentioning Nikkie de Jager, aka the 24-year old Dutch influencer behind NikkieTutorials. Armed with a fan following worthy of a mega-influencer—more than 12 million each on YouTube and Instagram, de Jager was recently appointed the first-ever global artistry advisor of Marc Jacobs Beauty. "In this newly created role, Nikkie will be integrated into the brand’s product development process, as well as share her incredible talent and expertise to expand unique content and artistry around the world on both marc jacobs beauty and her own channels," according to a press release.
Not one to shy away from the most creative albeit jaw-dropping looks that demonstrate her artistry, de Jager's one-of-a-kind makeup tutorials have covered everything from Snoop Dogg as her narrator to a radical MUA-to-anime transformation. Most recently, the beauty YouTuber dropped by Singapore to launch Marc Jacobs Beauty's latest complexion products, and we scored a five-minute phone call to find out her beauty secrets, makeup tips and what she loves about the brand's Accomplice Concealer & Touch-up Stick and Accomplice Instant Blurring Beauty Powder.
What do you think makes a good concealer?
"First of all, a good concealer should be able to offer amazing coverage. It should be able to hide dark circles and the signs of lack of sleep in a couple of seconds, but it also has to let the skin look like skin. And I feel like that the Accomplice Concealer does all of that."
What do you like about the new Accomplice Concealer & Touch-up Stick and Accomplice Instant Blurring Beauty Powder?
"If you pop the Instant Blurring Beauty Powder underneath the eyes—where you have dark eye circles and fine lines—it really becomes this veil of perfection. For areas on the face that has uneven texture, it glides beautifully to give a smooth finish and I love that."
How would you use the two together for a makeup look?
"Stack 'em on! For full coverage, a little trick is to use the tiniest whisper of the Instant Blurring Beauty Powder on the skin first, then apply the Concealer & Touch-up Stick. Buff and blend it out perfectly then set it with the same powder again, then you've got perfection."
What are some tips to achieve the flawless, glowy makeup look that's humidity-proof?
"The trick above is perfect for longevity—basically layering the products to make your makeup stay on. In order to make them glowy, pop a bit of Marc Jacobs Beauty Dew Drops Highlighter on and set with a shimmering dry product, whether a powder eyeshadow or a highlighter. As long as you go in with a wet product then set it with a dry product, you're good to go."
What is the most memorable celebrity makeup experience you've had?
"All the celebrity makeup experiences are super special to me. The most fun I've had was with Jessie J—she's an incredible girl and we laughed so much that at one point we had to stop filming for 20 minutes because I was crying my makeup off as I was laughing."
What are three Marc Jacobs Beauty essentials we can find in your beauty bag?
"First of all, the Accomplice Concealer—it's always in my bag and is great for touch-ups too. Another one is the Highliner. It's one of those pencils doesn't go anywhere and is basically life-proof to me. They stand through sweat, tears or whatever you're going through and it's really there to stay. I'm also obsessed with the lip gloss, Enamoured Lip Lacquer—it's phenomenal."
What do you wish most women would do when it comes to makeup?
"I feel like a lot of people should do whatever they're comfortable with. We all are scared of what others may think or we adapt to what they believe is right or wrong. But as long as you believe in it, you feel good about it and it makes you feel better, then why not?"
How are you constantly inspired when it comes to creating content for YouTube?
"It's difficult because I've been doing this for 11 years and you feel like you've done it all. But it's important to look at what's popular and what's happening in the world and constantly adapt. When I'm travelling and I look outside the window, I get inspired too—whether it's the colours of sunset or the colours of nature. Everything can be an inspiration to me."
What beauty advice can you give to your young fans and makeup lovers?
"Follow your heart. I was 14 (a kid!) when I started out on YouTube and some people may think that it's way too young to start off with makeup. But I feel like if you're passionate and skilled at what you believe in, then I feel like you should go for it!"
Marc Jacobs Beauty Accomplice Concealer & Touch-up Stick (RM125) and Accomplice Instant Blurring Beauty Powder with Brush (RM190) are now available online and in-stores at Sephora.