Beauty buzz: Selena Gomez's Rare Beauty launches $100 million mental health initiative, Jeffree Star releases an apology video

Beauty buzz: Selena Gomez's Rare Beauty launches $100 million mental health initiative, Jeffree Star releases an apology video

Mixed bag this week

Text: Redzhanna Jazmin

In this week's beauty headlines: Taylor Swift's 'Cardigan' look is a dream, Jeffree Star's latest apology is 10 minutes of clownery and more

This has been an eventful week, to say the least—from Taylor Swift's surprise album to Jeffree Star's last-ditch attempt at saving face, there's a good spread of headlines to sift through.

Read on so we can catch you up on all things beauty!

This week in hair

Taylor Swift's 'Cardigan' look was a DIY job

The singer released her eighth studio album Folklore on 23 July, and had fans reeling from a whole new surprise era of looks. In particular, the low-braided buns and curly fringe combo she sports in the video had fans rushing to replicate the look left, right and centre.

Luckily, it seems like this look is one that fans can recreate at home. She swiftly took to Instagram to explain that everything from her hair and makeup to her styling was a DIY approach—an effort to abide by the social distancing guidelines, which as good a reason as any.

This week in makeup

Euphoria scores an Emmy nomination for Outstanding Contemporary Makeup

It's well-deserved, too! You can find the complete list of nominations here, but the winner is only going to be announced on the 21 September 2020. That said, stans of the show are not going to be happy with a snub—the show started off a trend that has yet to die a year on, and served a plethora of strong looks that even we couldn't resist giving a try. In fact, we're not the only ones who couldn't shake the trend either...

Phoebe Bridgers channels Zendaya's Euphoria character in her latest Instagram post

Okay, so maybe it wasn't intentional, but the chunks of glitter dusting her cheeks are giving off major Rue vibes. The indie darling has kept herself busy the whole of quarantine doing literally anything she wants, from releasing her newest critically-acclaimed album Punisher to doing awkward karaoke to her own singles on Colbert. The best part? She hasn't changed out of her pyjamas for any of it.

The snap was a little 'teaser' for her latest single 'I Know The End', which is out now. Give it a watch and a listen—you won't regret it.

Selena Gomez's Rare Beauty pledges to raise USD$100 million over the next decade for mental health resources

View this post on Instagram

Our goal with the Rare Impact Fund is to raise an ambitious $100 million over the next 10 years to help increase access to mental health resources. How? Starting with our very first sale, 1% of annual Rare Beauty sales will go directly to the Rare Impact Fund. But that's not all. We're committed to raising funds with numerous philanthropic partners to reach our goal. The Rare Impact Fund will help support the local, national, and global organizations that have a direct impact on the well-being of this amazing community. Together, we are better, and because we know we can’t do this alone, we’ve established the Rare Beauty Mental Health Council comprised of leading mental health experts and professionals with lived experience to help steer our impact efforts. To learn more about our resources and support, and to meet the members of our Mental Health Council, head to our IG stories! #RareImpact

A post shared by Rare Beauty by Selena Gomez (@rarebeauty) on

Selena Gomez's Rare Beauty hasn't even launched yet and they're already committing to change—now that's what we call efficiency. The initiative will be led by Rare Beauty's Mental Health Council, which consists of 10 mental health experts and professionals, including:

  • Lindsay Peoples Wagner, Editor-in-Chief of Teen Vogue with experience in writing about politics, inclusion and health
  • Elyse Fox, a Director and Activist who connects communities and spreads awareness for her causes through @sadgirlsclub
  • Dr Marc Brackett, an Author, Professor and the Founder/Director of the Yale Center for Emotional Intelligence
  • Dr Jane Delago, the President and CEO of the Alliance for Hispanic Health
  • Justin Tranter, an activist whose work focuses on the LGBTQIA+ community
  • Katrina Gay, the director of Strategic Partnerships at the National Alliance on Mental Illness
  • Gretchen Rubin, the author behind Outer Order, Inner Calm, The Four Tendencies, Better Than Before and The Happiness Project
  • Dr Scott Rauch,  the President, Psychiatrist-in-Chief and Rose-Marie and Eijk can Otterloo Chair of Psychiatry at McLean Hospital
  • Kit Hayes, the creator of YouTube's Mental Health Initiative
  • Jennifer Cohen, Sephora's Vice President, Merchandising, Makeup

Ariana Grande's eyebrows are seriously Spock-inspired

Okay, so maybe Spock is a reach, but there's no denying that the elven/pixie-vibes are real with this one. Her new brows aren't too different from the short-and-straight shape she's always sported, but it seems like the ever-so-slightly curved tails are no more—they've been shaved off clean. We think she may be leaning into the fox-eye trend a little too much—what do you think?

This week in nails

Khloe Kardashian wears this season's biggest nail trend

Ice cream is best served... on fleek. Did that land? No? We'll show ourselves out. Anyway, pastel nails are in for the summer and we are absolutely loving it. Case in point: Khloe Kardashian's pastel peach claws that are seriously vibing—along with her neon pink liner and rainbow sweatshirt. Not a fan of this monotone look? Explore ombré finishes and upgraded French tips here to inspire your next trip to the  nail salon.

This week in YouTube Drama

Jeffree Star releases a non-apology video after a four-week hiatus

After the debacle that was Tati Westbrook's flaming video on Jeffree Star and Shane Dawson—coupled with Morphe recently cutting ties with Star, the YouTuber has attempted to apologise in a new video. Note: there's not much of an apology that's actually going on, in case you were wondering. 

Apart from a dubious apology to James Charles (he previously accused him of being a "predator" and "danger to society" in a separate video), Star also referenced the BLM movement and the horrific deaths of Breonna Taylor and Elijah McClain to avoid taking accountability for his actions. 

Here's how the Internet reacted to Star's apology video:

Jeffree Star apology

Jeffree Star apology

Jeffree Star apology

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