Chris Hemsworth is the new face of Boss Bottled

Chris Hemsworth is the new face of Boss Bottled

New gig

Text: Wei Yeen Loh

The 'Thor' star brings on his best interpretation of the "man of today" with Boss' bestselling fragrance.

Chris Hemsworth is on a roll as of late. The Australian actor has been blazing the silver screens recently with Thor: Ragnarok, but this time around he's taking up a new gig as the global ambassador of Boss' iconic fragrance, Boss Bottled. With a brand new campaign titled "Man of Today", the charming star is armed with a new mission: To inspire and empower men everywhere to show who they are through their actions and values. 

“The Man of Today campaign is all about representing the idea that actions speak louder than words—a principle I've always tried to embody and live my life by,” says Hemsworth. “It's one thing to say you're going to do something but to back it up and do it is a whole other thing. It's an attitude that my parents bestowed upon me and an approach I hope to instill in my kids as well. It's about the qualities of honesty and integrity, which is a great message to be a part of.”

First launched in 1998, Boss Bottled is one of the brand's most recognised male fragrances—a woody scent that unfolds in a complex yet distinguished manner with time. With three different scents under the fragrance portfolio (Boss Bottled, Boss Bottled Tonic, and Boss Bottled Intense), a new iteration for the collection's campaign was launched a few months ago with three distinct visuals. Spot Hemsworth channeling an aura of masculine ease against the mesmerising backdrop of an urban skyline in the campaign visuals below: