Looking to step up your beauty game? These luxury J-Beauty brands blend innovation with time-honoured traditions for better skin days ahead.
In the world of J-Beauty, centuries-old rituals meet cutting-edge innovation. Whether you’re chasing a radiant glow, age-defying results, or simply looking to elevate your beauty routine, J-Beauty brands offer more than just products—they deliver a complete sensorial experience.
From cult classics like SK-II’s PITERA™ Essence to the minimalist luxury of Takami and the holistic elegance of Tatcha, it’s time to upgrade your vanity with these Japanese beauty staples that truly stand the test of time. Ahead, find our J-Beauty edit:
Takami
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If there’s one Japanese beauty brand that should be on your radar, it’s Takami. Founded in 1999 by Dr Hiroshi Takami’s clinic in Omotesando, Tokyo, the brand launched in Malaysia just last year. With its science-based formulations that are dermatologist-tested and clinically proven to refine and clear your complexion, the brand is geared toward the skintellectual.
The best-selling Skinpeel Essence (packaged in Takami’s iconic blue bottle) is Japan’s leading premium beauty product, powered by Softpeel Technology and featuring a proprietary 7-keratin complex that supports the skin’s outermost protective layer.
Shu Uemura
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Founded by the legendary Japanese make-up artist Shu Uemura, this namesake brand has been a pioneer in the makeup game since its inception. Innovation and Japanese craftsmanship are at the heart of each creation from the brand, each designed to bring cutting-edge makeup artistry directly to each consumer.
Whether it’s the brand’s striking Rouge Unlimited Matte Lipsticks, its five nourishing cleansing oils or its viral setting spray, each product is a worthy addition to your makeup bag and vanity table.
Tatcha
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Tatcha is a luxury brand founded upon the philosophy of mindfulness—a celebration of the wisdom and wonders of timeless Japanese skincare. Powered by local botanicals and proven clinical ingredients, each formulation in Tatcha’s lineup is a sensorial ritual designed to restore harmony and balance to the skin.
From The Silk Cream to The Rice Polish, every Tatcha offering is a treat for both the skin and the vanity, drawing on time-honoured Japanese traditions through formulation to packaging.
Cle de Peau Beauté
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This luxury beauty brand was established in 1982 with one mission: to forge new frontiers in advanced skincare science. Over four decades later, the brand has cultivated an incredible lineup of skincare and makeup products, each formulated with the perfect balance of cutting-edge Japanese technology and precious ingredients.
From its leading icon, The Serum, to its indulgent La Crème night cream, the brand has mastered the art of youth-enhancing beauty.
SK-II
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For forty years, one ingredient has powered all of SK-II’s cult-favourite products. Packed with over 50 micronutrients, SK-II’s exclusive proprietary ingredient, PITERA™, is an anti-ageing powerhouse. Derived from fermented sake, the ingredient works to improve the skin’s natural regeneration process, tackling fine lines, wrinkles, dark spots and dullness for improved radiance.
The SK-II PITERA™ Facial Treatment Essence has become a legendary skincare icon in its own right, beloved around the world with one bottle allegedly sold every two seconds.
Shiseido
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From the very beginning, Shiseido has integrated beauty with culture and lifestyle for a holistic perspective on wellness. The beauty brand began in 1872 in Ginza, Tokyo, as Japan’s first Western-style pharmacy. Today, the cosmetics brand operates a wide portfolio of brands, including its flagship label which shares the same name. With a fast spread of skincare and makeup offerings in its roster, the brand has long been a frontrunner in the industry.
The New Ultimune Power Infusing Serum, Future Solution LX range and Technosatin Gel Lipstick are tried-and-true staples that are worthy of a spot in your routine.
Elixir
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This Japanese skincare brand specialises in anti-ageing solutions, drawing its name from the French word élixir. Made for everyone, regardless of age, the brand has been a pioneer in collagen research. Its luxurious spread of products has earned it a top spot in sales in Japan for 17 consecutive years as a testament to its efficacy.
The Total V Firming Cream is the brand’s hero product for good reason, promising lifted-looking skin in two weeks and improved smile lines in four!
Decorté
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Originally named Cosme Decorté, derived from the French words cosmétique and décoration, Decorté’s mission in beauty is to bring honour through beauty. Established in 1970, the brand’s cosmetics products were ahead of their time, focused on skin regeneration and proactive anti-ageing skincare. Today, it keeps its core mission intact, evolving with new technology and discovery.
Decorté’s Liposome Advanced Repair Serum harnesses one trillion Bio-Liposomes in one drop, delivering more youthful and healthy skin with its rejuvenating elixir. That’s why it won the award for ‘Best for Barrier Repair’ in our 2023 BURO Beauty Empties!
Sekkisei
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Made for all ages, genders, and skin types, Sekkisei’s products champion Asian botanicals to beautify skin and honour our planet. The brand strives to deliver clean, clear, and healthy skin through its formulations while maintaining sustainable practices.
From the Sekkisei Blue range to the adorable collaboration with One Piece, this J-Beauty brand is truly made for all.
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