This September, Shiseido is making a point to support women in need in conjunction with the launch of Shiseido Rouge Rouge lipstick range. Shiseido has teamed up with All Women’s Action Society (AWAM) who will be the brand’s charitable partner for this month’s “Kiss for Love” campaign. With the aim to advocate, serve, and empower survivors of violence while upholding equality and rights for all, AWAM provides counselling and legal aid services to survivors of gender-based violence through its helpline and dedicated volunteers from the Legal Aid Centre.
If you loved how Kiran Jassal pulled off Shiseido Rouge Rouge and also want to play your part in a meaningful cause, watch out for Shiseido Rouge Rouge roadshows that will be touring Kuala Lumpur and Klang Valley this month until 30 September 2016. All you have to do is get a quick lip makeover at the roadshow venues and leave a kiss (via a virtual lip stain) on an interactive panel. Shiseido will donate RM1 to AWAM for every kiss with the aim to raise at least 10,000 kisses for RM10,000 at the end of this campaign. There’s nothing like a dash of red to boost the confidence of these women who are trying to live better lives.
Kiss for a change at Shiseido “Kiss For Love” roadshows in these venues: Segi College, Subang Jaya on 20-21 September; Nu Sentral on 22-23 September; 1 Mont Kiara on 26-27 September and Wisma Cosway on 28-29 September.
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