4 Easy steps to join the Dior Love Chain charity initiative



By Su Fen Tan

4 Easy steps to join the Dior Love Chain charity initiative

On Sunday, the house of Dior launched its #DiorLoveChain charity initiative with a digital campaign that starred the likes of Natalie Portman, Robert Pattinson, Jennifer Lawrence and Johnny Depp. In the short video, the stars are seen giving their answers to the question:

What would you be prepared to do for love?

With each #DiorLoveChain post on Instagram, Dior Parfums will donate $1 to WE Charity, the charity division of We Movement, to support the education of young women worldwide. You, too, can join the movement by following these simple steps:

1. Think about what you would do for love, and film your answer in a black and white video

2. Post the video on Instagram

3. Include the tags @wemovement, @diorparfums, #diorlovechain, #missdiorforlove, and #diormy

4. Lastly, nominate 2 of your loved ones to keep the Dior Love Chain going!


Head to Dior Parfums’ Instagram page (@diorparfums) to find out more about this initiative, and see who else starred in this charity campaign.


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