Beauty Buzz: Pop-Ups and Launches You Won’t Want To Miss This October 2025
Keep your eyes peeled
October is shaping up to be an eventful month, with pop-ups and announcements galore! Find all the hottest headlines below.
Dyson’s newest Airwrap device is available exclusively at Sunway Pyramid
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Say hello to the newest member of the Dyson Airwrap family—the Dyson Airwrap Co-anda 2x! Engineered for effortless styling with powerful airflow, the new device offers twice the power using breakthrough technology that allows you to enjoy smoother, shinier, and healthier-looking hair results.
The best part? It’s available to shop right now, exclusively at Dyson’s Sunway Pyramid pop-up! Here, you can explore the new device alongside other Dyson must-haves and treat yourself to exciting deals and discounts.
The Dyson Airwrap Co-anda 2x is available exclusively at Dyson’s pop-up at Sunway Pyramid’s Orange Concourse until 26 November, and goes on sale online and in-store nationwide on 27 October 2025.
Lancôme’s iconic Juicy Tubes have returned with a Y2K-inspired celebration
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Ahead of its new Juicy Tubes relaunch fronted by pop sensation Olivia Rodrigo, Lancôme is celebrating with the Sephora X Juicy launchpad. This exciting pop-up is the best way to experience the icons in person. Firstly, with each Juicy Tubes purchase, you’ll receive a personalised charm to accessorise your new beauty must-have. Secondly, if you share your Juicy Tubes/Treats look on social media, you’ll receive an instant digital camera photo keepsake. Finally, if you spend RM400 on Lancôme products, you’ll receive a two-piece set worth RM165, available at all Sephora Malaysia stores nationwide.
Juicy Tubes are available to shop in-store now and online from 16 October 2025. The Sephora X Juicy Launchpad is no longer open exclusively at Sephora The Exchange TRX.
Let your beauty shine with Armani In The Spotlight at Pavilion KL
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Another Armani takeover has graced Pavilion KL’s Centre Court, and it’s putting the spotlight on two exciting new launches—the Prisma Glow Cushion and SÌ Passione Red Musk Eau De Parfum. Explore the luxury house’s key makeup and fragrance offerings, engage with the exciting activations available at the pop-up, and stop by the Armani Cafe for a mid-day pick-me-up once you’ve shopped ‘til you’ve dropped!
The Armani In The Spotlight pop-up at Pavilion KL is now closed.
Rabanne’s Million Club pops up in Mid Valley Megamall
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Rabanne’s opulent pop-up event took over Mid Valley Megamall’s Centre Court, showcasing the label’s Million fragrance collection through a curated scent journey. From countless stunning photo corners to fragrance experience counters and even a Dance Dance Revolution Arcade game to try, it’s a sensorial experience like no other.
The Rabanne Million Club pop-up is now closed.
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