Beauty buzz: Bright is the newest Friend of Kiehl’s, Fenty Beauty launches a virtual experience plus more beauty news from June
Just the highlights
June has been a big month in store launches and brand ambassadorships—catch up on all the big headlines you may have missed ahead!
Thai star Bright Vachirawit joins the Kiehl’s family
Stans, we bear news—your favourite multi-hyphenate has just been announced as the Friend of Kiehl’s for Malaysia and Singapore. “Multifaceted, multitalented and charming, Bright couldn’t be a better choice as the face of Kiehl’s Morning C + Night A serums”, says Jenny Chan, Brand General Manager of Kiehl’s MYSG, on the Thai star’s new appointment. “His quirky, charming, and witty personality is the very essence of Kiehl’s adventurous spirit, and we are thrilled to have him as the persona for our best-selling serums and to help him achieve that ever-ready look effortlessly. No fuss, all Kiehl’s!”
Ken’s Apothecary unveils its newest concept store at Pavilion KL
Roll up, roll up! If you’re after a curated selection of luxury and niche beauty brands to shop til you drop, Ken’s Apothecary has just opened the doors to its latest storefront at Pavilion KL. Every inch of the new 990 square feet store is stocked with fan-favourite beauty brands and stunning interiors, so whether you’re shopping for your favourite niche fragrances among the modern, industrial shelves or trying out bath and body products on the steel and terracotta island, you’ll find a truly sensorial experience waiting for you. P
Plus, if a new location wasn’t exciting enough, Ken’s Apothecary has also launched several new brands, including Philip B haircare, Maison Crivelli Parfums and luxury home fragrance brand Fornasetti Profumi.
Fenty Beauty partners with Roblox for an exciting pop-up
In one of the most exciting beauty and tech crossovers, Fenty Beauty, Fenty Skin and Fenty Fragrance have come together to create its first-ever virtual world in Roblox. In the virtual experience, users will be able to discover more about the brand through interactive scavenger hunts, mazes, and creation opportunities—including the opportunity to co-create one of the brand’s most iconic products: The Gloss Bomb Universal Lip Luminizer.
After choosing your ingredients, effects, bottle, lid, applicator, and naming your custom shade, your submission will be sent to the “Sephora Experience” – a virtual and immersive retail display—where you can view all Gloss Bomb creations from your fellow users and vote on your favourites. The finalists will be shared with Rihanna, who will then choose one winner to inspire the next Gloss Bomb, which will then be available for purchase in 2024.
Shiseido opens its first boutique in East Malaysia
Sarawakian Shiseido fans—your pleas have been answered! The prestige brand opened its first store in Kuching’s Vivacity Megamall earlier this month, marking Shiseido’s first-ever foray into East Malaysia. Within the store’s elegant interiors, you’ll find the brand’s coveted product lineup, as well as a dedicated facial cabin that is offering a range of personalised services—from expert skin consultations to professional makeup application to indulgent facial treatments.
For more beauty news, click here.
|SHARE THE STORY|