Chinese New Year and Valentine’s Day are just the beginning—the beauty headlines from February 2025 are piling up and we’ve got the low-down.
Aesop celebrates the new Aurner fragrance with an unconventional installation
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Named after an Old Norse verb meaning “to be adorned, or embellished with flowers”, Aurner is the 12th scent to join the Aesop fragrance family. The defiant bloom was conceived by French perfumer Céline Barel, also the nose behind another fragrance from Aesop’s stable, Tacit. To celebrate the launch, the brand transforms its 1Utama abode into an unconventional flower shop, allowing visitors to experience the fragrance through a multi-sensory installation.
For both men and women, Aurner is now available in-store and online.
The Laneige Show pop-up lands on our shores
READ: Laneige’s Latest Campaign With Sydney Sweeney Proves Why “Water Bank Is the Answer”
Following the launch of The Laneige Show campaign starring actress Sydney Sweeney, Laneige is bringing its iconic Water Bank range to the Centre Court of Mid Valley Megamall. Not only will you be able to explore the Water Bank range in person at the pop-up, but there will be plenty of exciting activations and exclusive deals to take part in too!
For starters, you can score up to 40 percent off Water Bank sets as well as Buy One, Free One offers on your tried-and-true favourites. If that isn’t enough to turn your head, there are also tiered gifts to grab with every purchase: a three-piece gift set with a purchase of RM220; a six-piece gift set with a purchase of RM420; a Padded Wash Bag with a purchase of RM620; and an 18” Laneige Luggage with a purchase of RM820. The cherry on top? All these gifts are stackable—if you meet one tier, you’ll enjoy the gifts from all the previous tier gifts too.
That’s not all, either! If you spend RM300 (including a Water Bank Cream), you’ll earn yourself a spin on the Gachapon machine for the chance to win exciting prizes. A little bird tells us that Trip.com flight vouchers worth RM1,500 to Seoul and chic Laneige collectables are just some goodies up for grabs! In short, it’s not an event that’s to be missed.
The Laneige Show is open to visitors from 11 to 16 February 2025. For more updates on this campaign, follow Laneige’s official social media accounts (Instagram, TikTok, Facebook).
YSL Beauty celebrates the new The Inks Vinyl Cream with an Instagrammable pop-up
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It’s a YSL Beauty takeover! To launch the all-new The Inks Blur and Vinyl Cream lip stains, the beauty brand has taken over Raintree Plaza at The Exchange TRX. Featuring 20 vibrant shades and a plush couture finish, this lippy collection offers all you need from everyday must-haves to evening essentials. Stop by to explore the new collection in person, shop the YSL Beauty roster to your heart’s content, and pose it up at the pop-up’s many interactive photo zones.
The pop-up is open at The Exchange TRX until 19 Feb 2025.
Lumi Beauty is now available to shop at 1Utama
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The local brand is bringing your skincare favourites to a new location, opening up an all-new kiosk at 1Utama! In this candy-coloured haven, you’ll find all the essentials you need, from skincare to wellness and, for a limited time, exclusive Brenda Kuoh pieces.
Lumi Beauty is open at Lot FK-3A, First Floor, 1 Utama Shopping Centre.
The House of Sephora takes over TRX
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The biggest event in beauty has returned, and this time, it has taken over the centre court at TRX. Highlighting the season’s hottest trends—Colour on Colour and Better Skin Fast—the retailer’s iconic pop-up is the destination for beauty enthusiasts everywhere. Stop by to discover the newest drops in Malaysia and all the fresh brands to enter our market.
House of Sephora is open at TRX until 23 February.
MDSun opens its first physical retail space in the country
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Founded by plastic surgeon Dr George Sun in 2001, MDSUN Skin Care champions the latest anti-ageing innovations in its skincare offerings. Each product is a serum-based formulation, packed with high concentrations of medical grade actives including stem cells, peptides, vitamins, and anti-oxidants—skincare cocktails that are geared to turn back the clock on your complexion. Better yet, the brand has just opened its first flagship store in Malaysia, and it’s located in Pavilion Damansara Heights Mall.
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