Weapon of Mass Seduction

Meet the new face of BOSS Parfums


By Renyi Lim

Weapon of Mass Seduction

It takes a certain type of individual to be a BOSS man: one who possesses a magnetic personality, a captivating capacity for seduction, and enough charisma to set an entire room on fire. What good fortune, then, that BOSS Parfums have found him – British actor Theo James, best known for his role as Tobias ‘Four’ Eaton in The Divergent Series films. (Those who secretly watch Downton Abbey will also remember him as the rakish Mr. Pamuk from Season One.)

As the newest addition to the ranks of BOSS Parfums’ ambassadors, Theo is due to appear in a high-profile global advertising campaign that – once released – will introduce a new, luxurious and unmistakably masculine scent. “I have, for a long time, admired BOSS for achieving the perfect balance between the classic and the contemporary,” were his words. “This campaign encapsulates the iconic spirit of the brand and reflects my own tastes and attitudes towards a truly unique fragrance.”

Considering Theo is living proof that true seduction can only be achieved by engaging all the senses, perhaps it’s time to take a leaf out of his book. After all, if he managed to seduce the icy Lady Mary Crawley with the molten gaze of those dark brown eyes, knocking the socks off any other woman should be an absolute piece of cake. 

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