11 Sustainable Beauty Brands That Are Saving the Planet in Creative Ways
Going green
These circular, sustainable beauty brands are making a difference to both our bodies and planet—find out how you can shop ethically this Earth Day.
When it comes to beauty brands these days, plenty are hopping on the sustainability bandwagon—that is, championing ethical and sustainable policies and processes as an initiative to better protect Mother Earth—but how many are doing it the right way? While we’re all for progress, some beauty brands have seemingly jumped on this trend as marketing bait as opposed to a meaningful commitment. That’s why we’ve sussed out the cream of the crop.
Below, we take a closer look at 11 sustainable beauty brands that are saving the planet one product at a time:
Aesop
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READ: Suzanne Santos shares 7 surprising facts about Aesop
It should not come as a surprise that Aēsop has made it onto this list—the brand’s unwavering commitment to its sustainable mission has been well documented. For starters, it’s a certified B Corp business, meaning that it has been verified by the B Lab nonprofit to meet high standards of social and environmental performance, transparency, and accountability.
Further, the brand’s formulations are Leaping Bunny certified, ensuring that every single product in its range is cruelty-free. Finally, the label has championed sustainable initiatives such as in-store recycling programmes and considerate interior design throughout its stores globally, reducing its environmental impact at every point of production where possible.
KraveBeauty
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READ: Liah Yoo on the influencer-to-brand founder pipeline and sustainability in KraveBeauty
Founded by YouTuber-turned-entrepreneur Liah Yoo, KraveBeauty is a business with a conscience. The founder has been extremely transparent about her business operations from the beginning, sharing the ins and outs of her sustainable goals.
The indie brand is behind some really inspiring initiatives, including the Tamanu Oil Pilot Project with Women’s Earth Alliance in Indonesia, which allows the brand to trace their ingredients back to their origins and support local communities. Further, the skincare brand regularly incorporates upcycled ingredients into its products to reduce waste and has been a key innovator in circular and sustainable packaging.
Davines
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Davines is another certified B Corp, and has been since 2016. The brand has demonstrated a long-standing and consistent commitment to sustainability at every level of its operations, and its latest mission is its most ambitious yet.
The 2030: Davines Group Towards Planet Regeneration program, developed with the Sustainable Development Foundation, aims to further improve the brand’s environmental impact through four key strategies: to reduce carbon emissions by 55 percent; to have 100 percent of energy requirements of its offices and production facilities to be self-generated from renewable sources; to reduce its consumption overall; and to reduce its water wastage.
L’Occitane
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This French beauty brand has long been a champion of sustainability, boasting planet-friendly products and operations alike. Better yet, its impact has made its way onto our shores—just last year, the brand launched its first biodiversity preservation project: Replanting For Wildlife.
The project was launched in collaboration with The Habitat Foundation and Pahang State Parks Corporation, and essentially aimed to plant 1,000 trees and restore 200 hectares of degraded forest areas within the recently gazetted Al-Sultan Abdullah Tiger Reserve. This worked to help preserve the nation’s wildlife, including critically endangered Malayan tigers and endangered varieties of wild fruit trees. This is, of course, just one of many initiatives undertaken by the beauty brand since its founding in 1976.
Caudalie
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Caudalie has been a member of the “1% for the Planet” network since 2012, which essentially means that the French brand contributes one percent of its worldwide turnover to organisations working to protect the environment. In fact, it’s the top European contributor and top beauty contributor worldwide, planting over 10 million trees since it began its contributions.
That’s not all, either—the grape-derived actives that power the brand’s potent formulations are largely sourced from the founders’ own estate vineyard, so the production can be traced all the way back through the supply chain.
Guerlain
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For decades, Maison Guerlain has defined sustainable luxury, and in 2025, they continue to set the gold standard for sustainable innovation. Take, for example, the Abeille Royale Clarify and Repair Creme, which comes in a refillable jar made from at least 20 percent and up to 40 percent recycled glass. In fact, not only does each jar contain half the amount of glass compared to previous generations, but the packaging’s volume has also been optimised to prevent unneccesary wastage.
We would also be remiss to not mention the brand’s strides in bee conservation. For World Bee Day every year, the brand donates 20 percent of its sales from that period to the Guerlain for Bees Conservation Program, which has worked to protect bees and preserve biodiversity on a broad scale for more than 10 years.
Briogeo
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Not only is Briogeo among the brands included under Sephora’s Clean+ Planet Positive umbrella, but its vegan and cruelty-free formulations are packaged in recyclable (and FSC certified!) bottles and tubs.
Further, the brand has invested in POC-led organisations like Soul Fire Farm, which are focused on climate solutions that improve the health and wellness of minority communities—an initiative driven by decades of research indicating that Black and Brown communities endure the effects of environmental harm and pollution more acutely than other populations.
Origins
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Origins’ lineup of naturally-powered formulations go the extra distance, with all of the brand’s manufacturing processes being tailored to leave as minimal an ecological footprint as possible.
Cosmetics empties in North America are recycled to reduce landfill waste; cartons are made from 50 percent post-consumer recycled fibre and paperboard (all made using wind/hydropower) and are transported in recycled cardboard shippers wherever possible, without styrofoam peanuts or PVCs.
Ren Skincare
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Ren Skincare has taken home multiple sustainable beauty awards thanks to its innovative formulations and packaging solutions, and it has continued to go from stride to stride in its mission ever since.
The brand initially launched the “Clean to Skin. Clean to Planet.” initiative—a pledge to become zero waste by 2021. In 2025, they have achieved that, only producing packaging designed to be recyclable, containing recycled materials or being reusable.
Aveda
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Reportedly the first beauty company that uses 100 percent post-consumer recycled PET (polyethylene terephthalate), Aveda’s sustainable beauty practices are worth lauding over. All of the brand’s packaging is made of post-consumer recycled materials, including milk bottles, recycled soda/water bottles, and the like.
A couple of praise-worthy statistics include: 145 million caps have been prevented from entering waterways, oceans and landfills thanks to the plastic caps recycling program in USA; and 90 percent of Aveda’s high-density polyethylene plastic bottles have saved over 600 tonnes of virgin plastic each year.
Melvita
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Melvita’s sustainable picking charter prioritises the importance of biodiversity and comprises eight criteria. This includes leaving plants intact to ensure regeneratio, using appropriate harvesting tools and ensuring the traceability of raw materials, among other strategies.
Most of its ingredients are sourced via 20 supply chains, including fair-trade local producers in Morocco that abide by the Fair For Life standards. Melvita’s cruelty-free formulations are also free of specific preservatives i.e. parabens, mineral oils, silicones, synthetic colourants, and animal-derived ingredients.
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