Beauty Buzz: YSL Beauty’s Block Party Takes Over a Kopitiam, Paula’s Choice Is a FIFA World Cup 2026 Sponsor and More News From June
Newsflash!
June is shaping up to be a month of celebration, from exclusive pop-ups to big raves and more. Find what’s buzzing in beauty ahead.
YSL Beauty takes over Bukit Bintang’s Capitol Cafe Kopitiam
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YSL Beauty’s block parties have become a staple in KL’s nightlife, and the brand’s latest Kuala Lumpur edition saw the new YSL Lovenude range take over the iconic Capitol Cafe Kopitiam at Bukit Bintang. The star-studded guest list included the likes of YSL Beauty’s Malaysian Brand Ambassador Meerqeen, alongside Malaysian actors, musicians, and creatives Azira Shafinaz, Nadhir Nasar, Nia Atasha, Jane Lau, and Jestinna Kuan. In addition, the night’s beats were powered by rotating DJ sets by Jovynn, Athina Kamarudin, Roshan Menon, Maya Letisha and Joee.
The Block Party was also the official livestream launch of the YSL Beauty TikTok Shop in Malaysia, a new chapter of the brand’s digital beauty experience hosted by Amelia Henderson. Spotlighting the YSL Lovenude range, Libre and Myslf fragrances, and more, viewers tuning in throughout the night were invited to discover and shop their favourite YSL Beauty icons directly via TikTok Shop.
A combined roti bakar and kopi station brought a local touchpoint into the experience as guests moved through a space shaped by curated moments rooted in everyday Malaysian ritual and redefined through the YSL Beauty universe. Guests were also invited to explore the space through moments of product discovery, seamlessly woven into the experience.
Paula’s Choice becomes the official sponsor for FIFA World Cup 2026™
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As the FIFA World Cup 2026™ season fast approaches, we welcome yet another beauty-sport collaboration—Paula’s Choice has just been pinned as an Official Sponsor of the FIFA World Cup 2026™ and FIFA Women’s World Cup 2027™. The brand is already a long-standing investor in sport and women’s athletics, from its work with NWSL’s Seattle Reign FC and ambassadors such as WNBA top draft pick Azzi Fudd and rugby star Ilona Maher.
To mark its upcoming partnership, the skincare brand has just launched its latest global campaign, ‘Proud Supporter of Your Skin’, which celebrates skincare that performs both on and off the pitch. Centred on the face, the campaign explores the emotional intensity of football, and its hero film, ‘The Beautiful Game’, explores how the game impacts the complexions of both athletes and fans alike.
For exclusive anniversary campaign promotions, check out Paula’s Choice.
Moom Health celebrates its 5th birthday with an exclusive KLCC pop-up
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Happy 5th birthday, Moom! In celebration of this milestone, the wellness brand has returned to Suria KLCC for a special pop-up, bringing its bestselling supplement and daily powders lineup to the table—with the promise of great deals and promotions, of course! Every purchase comes with a surprise gift from Moom’s birthday boxes, exclusive rewards, and exclusive merch. And the cherry on top is, of course, the new peach-flavoured Happy Hormones drink sachet!
The Moom KLCC Pop-Up runs from now until 26 July 2026 at Concourse Level, Suria KLCC.
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