Fashion Buzz: Glenn Martens’ Avant-Garde Vision Hits H&M—plus other highlights from October
ICYMI
This month’s highlights include Maria Grazia Chiuri’s appointment at Fendi, Longchamp’s My Pliage Signature launch, and Glenn Martens’ H&M collaboration.
Longchamp Redefines the Art of Personalisation
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Longchamp takes its cult classic into custom territory with My Pliage Signature. The online-exclusive platform allows you to design a piece that feels uniquely yours, with initials, hardware, prints, and colours chosen to suit your aesthetic. Each design is made to order in Segré, France, using 100% recycled polyester, embodying a modern vision of individuality and conscious luxury.
Dakota Johnson Steps Into the World of Valentino
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In a union of film and fashion, Valentino names Dakota Johnson its new global ambassador. With a career defined by quiet power and refined style, Johnson brings a sense of modern grace shaped by her cinematic craft and instinctive understanding of fashion as a form of expression. “I am honoured and excited to begin this new chapter with a team of such wonderful and talented people,” she shares.
H&M Gets the Glenn Martens Treatment
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Mark your calendars: Glenn Martens is bringing his sculptural codes to H&M. Launching on 30 October, the collaboration reimagines the brand’s bestselling staples—from denim to bombers—through Martens’s experimental craftsmanship and distinctive play on distortion. Beyond its inventive construction, the collection also reflects his creative evolution, echoing signatures from his Y/Project years in everything from prints to boots.
Fendi’s Next Chapter Begins with Maria Grazia Chiuri
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Fendi has appointed Maria Grazia Chiuri as its new Chief Creative Officer, succeeding Silvia Venturini Fendi. For the Italian designer, it’s a return to familiar ground—Chiuri began her career at the Roman maison in the late 1980s as an accessories designer. Reflecting on her appointment, she said, “I am grateful to Mr Arnault for entrusting me with the task of helping to write a new chapter in the history of this extraordinary women-founded company.” Her debut collection for Fendi will be unveiled in Milan next February.
Loewe x On Bring the Cloudsolo and More
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Loewe and On continue their partnership with the new Cloudsolo sneaker—a limited-edition design that merges luxury craft with technical precision. The shoe debuts a single CloudTec® Cloud element in the heel, a Helion™ superfoam midsole with a flexible Speedboard, and a blend of Loewe’s signature pebble toggle with On’s technical mesh. Available in both vibrant and neutral tones, it arrives alongside ready-to-wear built for motion—from flocked anoraks to cargo trousers that move seamlessly through the day.
Heritage Gets a Kick with Sandro x Clarks
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Heritage meets modernity as Sandro partners with Clarks Originals to revisit two iconic designs—the Desert Boot™ and the Wallabee™. The former celebrates 75 years with a nod to its beginnings in a Cairo bazaar, reimagined in beige shearling and cowhide-effect leather. The latter takes a contemporary turn in sand suede calfskin, cognac leather, and chocolate pony-effect hide, finished with the label’s signature crepe sole.
Dayjob Debuts at Shanghai Fashion Week
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Dayjob, the ready-to-wear label founded by five friends, made its Shanghai Fashion Week debut with ‘Employee of the Year’, a capsule for the digitally drained and aesthetically inclined. Tailored yet experimental, the line blends utility with craft: drop-shoulder blazers with exposed backs, skirts and tops in luxurious yet functional fabrics, and backless Pima cotton shirts. A parallel campaign enlists international artists Lohana Saby, Sheena Liam and Chong Yan Chuah to explore the emotional landscape of Working From Home. Rendered in ceramics, embroidery, and CGI, the visuals capture fatigue, ritual, and transformation in a distinctly contemporary style.
Ferragamo’s Vara Bow Finds a Fresh Voice
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Ferragamo’s Vara bow steps into a new era with the Vara Bow Project, celebrating women whose style reflects both heritage and individuality. Bianca Balti, Paloma Elsesser, Hyeri Lee and Fiamma Paterno Castello di San Giuliano were chosen for their ability to embody this modern spirit. In cinematic, intimate portraits, they share their stories and reveal their personal takes on the Vara bow—from the classic pump and playful Mary Jane to the elegant 55mm slingback and striking 95mm sandal.
Manolo Blahnik Brings Marie Antoinette to the V&A
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London’s Victoria and Albert Museum shines a spotlight on Marie Antoinette’s legendary style, courtesy of Manolo Blahnik. Curated by Dr. Sarah Grant, the exhibition explores the queen’s impact on fashion and her enduring legacy. On display are Blahnik’s handcrafted Marie Antoinette-inspired designs for Sofia Coppola’s 2006 film, alongside original sketches—a first look at the designer’s creative process.
A limited-edition capsule collection complements the exhibition: Valois shimmers in iridescent pink with pleats and frayed silk; Rohan evokes Rococo pastels and her rose garden; Fontainebleau nods to a 1785 jacket in striped Claremont fabric; Montmédy channels the film’s shoes with hand-cut floral patterns.
Fendi Opens Its Milan Flagship
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Fendi has opened its doors to Palazzo Fendi Milano, a four-storey celebration of artistry in the heart of Milan. Situated between Via Montenapoleone and Corso Matteotti, the boutique blends 1930s Milanese sophistication with Fendi’s signature sculptural curves and arches. ‘Rock the Craft’ was also unveiled at the launch, exploring the dialogue between art and artisans. A live working exhibition on the third floor brings artist Edoardo Piermattei together with Fendi’s leather and fur artisans, reinterpreting each other’s art.
Burberry Updates Its Iconic Outerwear
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Outerwear gets a fresh identity at Burberry. Yorkshire-crafted Castleford trenches return, while the Fitzrovia coat redefines the silhouette with bold A-line drama. Other pieces include the archival-inspired Chestwood, the down-filled Berryhill car coat, and the glossy, corduroy-trimmed Floriston jacket. To celebrate the launch, Burberry unveiled a series of short films starring Olivia Colman, Amelia Gray, Liu Wen, Lucky Blue Smith, Mona Tougaard, and Tyson Beckford. The rollout also features immersive pop-ups across select locations in China, Japan, and the United Arab Emirates, complete with ticket booths and gifting kiosks designed to capture the charm of a train station platform.
Maje Turns Back the 90s with Celine Dion
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Maje goes full diva this season with a capsule celebrating the power and poise of Celine Dion. Inspired by the 90s—when Dion ruled the airwaves and the red carpet—the collection turns her Unison and Let’s Talk About Love eras into wearable nostalgia. Two T-shirts and a velvety sweatshirt make up the lineup, each designed to be worn oversized, with that unmistakable Maje ease.
Kate Spade New York Taps The Next Trendsetters
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Kate Spade New York welcomes autumn with ‘Spark Something Beautiful’, starring Ice Spice, Charli D’Amelio, and Laufey. Against the vibrant backdrop of New York City, the campaign celebrates friendship and those fleeting moments that turn the ordinary into the extraordinary. At the heart of it is the Duo bag—versatile, bold, and available in shades from Cashew Milk and Leopard Multi to Dried Thyme, Lime Slice, Cinder Grey, and Burnt Sage.
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