A polished man is rather hard to come by these days. Hence, maybe it's time for a lesson or two on what makes the perfect gentleman. Take a seat and let Chopard school you on "The Gentleman's Way" through its series of short films.
The eleven simple lessons touch on fashion sense and manners with a touch of humour and quirky elements. These rules are to be taken light-heartedly but we won't fault you if these character-building principals actually appeal to you.
The Swiss watchmaker's films begin with a man spelling out the initials, L.U.C. - a reference to the brand's founder Louis-Ulysee Chopard, who is the namesake behind the watch collection showcased in the footage.
When Chopard debuted the L.U.C calibre in 1996, it left quite an impression in the watch industry and when its first L.U.C watch was introduced a year later (with the L.U.C 1860), the accolades started rolling in. Two decades may have passed since the auspicious debut, yet Chopard continues to be a classy, stylish and timeless piece for the modern men. In the ways of a dashing, dapper man, Chopard do know a thing or two.
So, what are the ways of a perfect gentleman? Watch the videos to find out: